The Vice President of Sales is responsible for leading the overall sales strategy, performance, and execution across the organization. This role drives sustainable revenue growth, profitability, and market expansion by aligning sales, marketing, and inventory strategies with corporate objectives and OEM partnerships. The VP of Sales provides strong leadership, establishes clear accountability, and builds high-performing teams to deliver consistent results across all locations.At Peterbilt Pacific, we strive to conduct our business as a well-respected organization; with integrity, excellence, productivity, and a positive attitude as our core values. We strive to have the highest care for our people, customers, and business partners. Every employee at Peterbilt Pacific is absolutely critical to our success. Our promise is to keep delivering the same award-winning service and value that our community has come to expect from our dealership group throughout the years.BenefitsExtended Health & Dental BenefitsPremiums Paid by EmployerEmployer Contribution Pension PlanGrowth OpportunitiesPaid TrainingLong term job securityEmployee AssistanceProgramTelus Health Virtual CareResponsibilitiesFoster a team-oriented, high-performance culture with clear communication and accountabilityDevelop and execute annual and multi-year sales strategies aligned with company goalsEstablish sales objectives, targets, and performance metrics to drive measurable resultsTranslate strategic priorities into actionable plans across regions, branches, and customer segmentsAlign dealership strategy with OEM programs, incentives,



and production allocationsLead Used Truck pricing strategy to ensure market competitiveness and margin optimizationOversee inventory planning and management to balance supply, demand, and working capital efficiency in collaboration with Operations and FinanceMaintain primary accountability for revenue growth, including identifying and closing key opportunitiesTrack KPIs, budgets, and forecasts to ensure performance against targetsPartner with Branch Managers and sales team to develop and achieve performance goalsSupport and engage in key account planning and major customer relationshipsImplement best practices to scale sales performance and efficiency as the business growsDesign and oversee sales compensation and incentive programs that drive performance and accountabilityEnsure governance, consistency, and compliance across all sales programs and policiesDrive disciplined use of CRM toolsProvide visible leadership that sets expectations for performance, culture, and integrityLead performance management processes including goal setting, coaching, and development planningBuild organizational capability through talent development, succession planning, and recruitment supportOversee marketing alignment to ensure sales support, brand consistency,



and effective lead generationMaintain solid communication and relationships with OEM partnersCollaborate with HR on workforce planning, hiring, and employee engagement initiativesEnsure policies, objectives, and expectations are clearly understood and consistently applied across all locationsPerform other duties and strategic initiatives as requiredQualifications10+ years of experience in sales in automotive, commercial transport or heavy equipment dealership is requiredA university degree in Business Management, or a related field is strongly preferredStrong knowledge of the commercial truck and transport industryDemonstrated alignment with and support of the company’s vision, mission, and valuesProven strategic thinking with the ability to translate vision into executionStrong leadership capabilities with the ability to motivate and develop high-performing teamsExcellent financial acumen, including budgeting, forecasting, and performance analysisEffective negotiation, problem-solving, and decision-making skillsStrong communication, presentation, and interpersonal skillsProficiency in CRM systems and standard business softwareDeep understanding of customer service principles and sales processesAbility to manage multiple priorities and operate effectively in a fast-paced environmentHighly organized with strong time management skills and attention to detailCommitment to continuous improvement and operational efficiencyAbility to travel frequently as requiredHigh level of integrity, professionalism, and accountabilityStrong stakeholder management skills, including engagement with senior leadershipCompensation Rate$160,000 - $190,000 annually + variable compensation#J-18808-Ljbffr

📌 Vice President Of Sales - $160,000 - $190,000 A Year (Winnipeg)
🏢 Peterbilt Pacific
📍 Winnipeg