About LeagueFounded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers, providers, and consumer health partners build on League's platform to deliver high‑engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare's most trusted brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.Position SummaryAs a Senior Account-Based Marketing Manager, you will lead Account-Based Experience (ABX) for League's key priority market— driving engagement, pipeline, and revenue growth across our priority accounts in the region. Reporting to the AVP, Account-Based Experience and Strategy, you'll own ABX strategy and execution for your market. You'll partner closely with our growth organization to deeply understand market needs and priority accounts, and translate those insights into account-based strategies and multi‑touch ABX programs that engage and progress accounts across email, paid, direct mail, events, BD‑led outreach, and more. You'll build the playbook for how we go to market in the region. This role blends strategic thinking, account and market insight, and operational excellence. You'll align sales, business development, and marketing around shared goals, and ensure flawless execution from strategy through reporting.In this role, you will:Own the ABX strategy for your market — developing the approach across key account tiers (1:1, 1:few, 1:many), aligning internal teams, and orchestrating plays from strategy through execution.Partner with Demand Gen, Content, Product Marketing, Sales, and BD teams to build integrated ABX motions that connect content, digital, direct mail, events, and sales outreach into cohesive account experiences.Work with Sales and BD to identify target accounts, understand business priorities, and co‑develop personalized engagement strategies.Develop detailed ABX campaign briefs and plays that articulate strategic focus, audience insights, core messaging direction, key tactics, and success metrics.Leverage Demandbase, seller input, and market insights to uncover engagement trends, buying signals,



and account priorities — then share those insights with Sales and BD to coordinate how each function activates against your plays.Collaborate with Demand Gen and Content teams to ensure copy, creative, and long‑form content align with ABX briefs and reflect account or segment pain points, demonstrating how League solves them.Work closely with Marketing Operations to ensure ABM tools, data, and integrations are optimized for performance, tracking, and reporting.Monitor and measure ABX program performance, surfacing insights to drive continuous improvement.Present ABX plans, progress, and impact to Marketing and Sales leadership.Contribute to the evolution of League's ABX frameworks, playbooks, and best practices to scale success across the organization.About youMinimum of 8 years of experience leading and executing B2B account‑based marketing strategies and integrated, cross‑functional programs that drive measurable pipeline and revenue impact.Strategic thinker with creativity, curiosity, and a data‑driven mindset — paired with exceptional attention to detail in execution.Able to connect the dots between product solutions, value proposition, and customer pain points — and translate that into briefs and strategies that resonate.Learning mindset — excited to build something new, experiment, and continuously improve how ABX is executed based on results and insights.Skilled in developing account research, insights, and segmentation strategies that inform targeted engagement.Excellent communicator and collaborator — able to influence stakeholders and present results clearly to leadership.Highly organized project manager who thrives in a fast‑paced, multi‑stakeholder environment.Solid working knowledge of Demandbase or similar ABM platforms — able to uncover account insights, activate intent signals, and use data to inform programs.Experience using email marketing platforms and CRMs to deploy and report on ABX campaigns is a plus.Familiarity with the healthcare market — and experience marketing into either the private or public sector — is a solid plus.AI Fluency & Ways of WorkingUse AI tools as part of your daily workflowto enhance productivity, problem‑solving, and decision‑making (e.G., drafting, analysis, coding, research,



or process automation)Apply judgment and accountabilitywhen using AI by reviewing outputs for accuracy, bias, and quality before useContinuously learn and adaptas recent AI tools and capabilities emerge, incorporating them into your ways of workingIdentify opportunities to improve how work gets donefrom personal productivity to team‑level workflows by leveraging AI effectivelyOperate with strong data responsibility and security awareness, especially when working with sensitive or regulated informationHow this scales by levelIndividual Contributors:Use AI to improve personal productivity and quality of outputSenior ICs / Managers:Integrate AI into team workflows and improve processesLeaders:Drive AI adoption at the organizational level and shape how work is done across teamsWhat we look forDemonstrated experience using AI tools in a practical, responsible wayCuriosity and openness to experimenting with new technologiesAbility to balance efficiency with quality and sound judgmentSecurity‑Related ResponsibilitiesCompliance with Information Security PoliciesEnsure access management is performed in compliance with the employee's role and responsibilitiesResponsibility and accountability for executing League's policies and procedures within the department/ teamNotification of HR, Legal, Compliance & Security of any incidents, breaches or policy violationsCompensation range for Canada applicants only$119,400—$135,000 CADEqual Employment OpportunityWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at [email protected] LocationWe have a mix of office‑centric roles based in our vibrant Toronto office, and remote‑eligible roles based anywhere in Canada or US. Each job posting will indicate where the role will be based. Regardless of the role's posted location, all Toronto‑area Leaguers (living within 65 km of our downtown HQ) collaborate in‑office Monday through Thursday. Depending on your distance to the office, you'll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep‑work time. We are committed to fostering a meaningful work environment and connections for all Leaguers regardless of location.#J-18808-Ljbffr

📌 Senior Account-Based Marketing Manager - C$119,400 - C$135,000 A Year (Winnipeg)
🏢 League
📍 Winnipeg