Windmill Microlending empowers skilled immigrants and refugees to build careers in Canada while reducing poverty and labour shortages. We do this by offering affordable loans along with client success coaching, financial literacy training, and mentorship for newcomers who lack access to mainstream credit.Since 2005, Windmill has provided over 15,000 loans to clients in healthcare, IT, financial services, law, engineering, and many other fields to triple their incomes as a result of returning to their trained fields. Windmill is a registered Canadian charity supported by donations and community bonds from the private sector and grants from the public sector.At Windmill, you can make a meaningful impact on the lives of thousands of newcomers. Join a diverse, dynamic team at a leading Canadian not-for-profit where empowering our clients starts with creating an enjoyable workplace for our staff. Our commitment to a fulfilling environment is evident in our 85+% average employee engagement scores on our annual survey.The roleThe Bilingual Web & Digital Growth Specialist plays a key role in managing and optimizing Windmill’s website (English and French) while driving growth in our French-language marketing and conversions. We’re looking for an experienced marketer who brings both creativity and curiosity to understanding what resonates with Francophone and Quebec audiences.As a self-starter, you take initiative and think beyond execution, connecting data and insights to identify what will drive the biggest impact. In this role, your work goes beyond metrics, you’ll help grow Windmill’s presence and reach in Quebec while empowering more skilled immigrants and refugees to restart their careers.Key responsibilitiesWebsite management and optimization (50%)Manage and continuously improve Windmill’s bilingual (EN/FR) website, including site structure, landing pages and contentDesign and build pages, structures, elements and flows in Webflow (no-code platform)Contribute to the website roadmap and identify opportunities to improve performance and growthMonitor and maintain site health, performance, uptime and security in collaboration with external vendorsOptimize Core Web Vitals,



page speed and overall user experienceManage integrations between Webflow, Freshsales and other systemsCoordinate with internal teams and external partners on website projects and requestsEnsure compliance with accessibility, privacy, security and regulatory standardsAdvertising and creative support (25%)Develop and optimize landing pages for paid and organic campaignsAlign landing page experience with campaign messaging to deliver high quality scores and page performanceExecute SEO strategy and develop French-language SEO content to increase visibility and trafficSupport creation of digital assets (e.G., images, ads, videos) using Canva and Adobe Creative CloudProvide translation and develop French-language content across website and creativesConversion & growth optimization (25%)Build dashboards to track and report on website performance, conversion metrics and lead qualityAnalyze user behaviour (funnels, drop-offs, heatmaps) to identify conversion opportunitiesPlan, execute and evaluate A/B tests to improve engagement and lead generationConduct regular audits using tools like Google PageSpeed Insights and AhrefsEnsure accurate lead capture, tracking, routing and webform functionality across platformsMaintain analytics and tracking infrastructure (e.G., Google Analytics, tag managers) with external partnersCollaborate with other teams to optimize the end-to-end French digital client journeyExperience and qualifications4 to 7 years of experience in marketing and website managementExperience developing and executing marketing tactics, with the ability to identify opportunities and gapsHands-on experience with Webflow (preferred) or similar CMS platforms and CRM integrations (e.G., Freshsales or equivalent)Efficient with SEO, CRO,



web analytics and A/B testing methodologiesExperience using design tools such as Canva, Adobe Creative Cloud or similarBilingual in English and French (written and professional working proficiency required)Experience in fintech, lending or other regulated industries is an assetCore competenciesAbility to manage marketing projects and campaigns across both traditional and digital channelsStrong ownership and accountability; proactive and solutions-orientedData-driven mindset with a focus on measurable growth and conversionExcellent writing and grammar skills in FrenchHigh attention to detail, including compliance, accuracy, accessibility and user experienceFamiliarity with marketing automation, lifecycle journeys and tools such as Hotjar or Microsoft Clarity is an assetCompensation and benefitsStarting salary range $60,000-$70,000 annually, based on skills and experience required for the roleHybrid work solution with a minimum two (2) days in office, up to three (3) days from home in Montreal or Toronto.Three weeks’ vacation, plus a company-wide winter breakBenefits plan – medical, dental, short & long-term disability, and life insuranceAnnual Wellness Budget to support personal well-beingAccess to Group RRSP with matching employer contributionsEvolving DEI initiatives – our staff is representative of our client baseAdditional noteThis posting is for a current vacancyWindmill Microlending is an equal opportunity employer. Adhering to Canada’s Human Rights Act, Windmill grants equal employment chance to all qualified persons without regard to race, creed, colour, gender identity or expression, disability, sexual orientation, family status, marital status, citizenship, ancestry, ethnic origin, age, or place of origin. We celebrate diversity and are committed to creating an inclusive environment for all employees.As an active participant in the Federal Government’s 50-30 Challenge, we are committed to building a more diverse, inclusive, and vibrant economic future for Canadians by attaining gender parity and significant representation of underrepresented groups on our board and in senior management positions.#J-18808-Ljbffr

📌 Bilingual Web And Digital Growth Specialist - C$60,000 - C$70,000 A Year (Winnipeg)
🏢 Windmill Microlending
📍 Winnipeg