Job DescriptionLocation:TorontoReports to:AVP, Brand & Sponsorship MarketingDivision:MarketingReferral Level:Level 1IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately$310 billionin assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.Mackenzie Investments, founded in 1967, is a key part of IGM's business model, serving as a comprehensive asset‑management partner for Canadian financial advisors and their clients.At Mackenzie Investments You Can Build Your Career with Confidence.We are proud to be recognized as one of Canada’s Top 100 Employers for the fourth consecutive year and one of Canada’s Best Diversity Employers.The Role:The Manager, Brand Marketing builds and delivers end‑to‑end brand experiences across channels, content, and client touchpoints, with a core focus on video and podcast content as primary brand-building channels. Reporting to the AVP, Brand & Sponsorship Marketing, this role shapes how the Mackenzie brand shows up in market, creating integrated, AI‑enabled marketing that is consistent, scalable, and performance-driven.Key Responsibilities:Build and Evolve the Brand ExperienceBuild and apply the Mackenzie brand system across Retail, Institutional, and Partner channels, ensuring consistent, high‑quality execution across all touchpointsCreate and deliver integrated brand experiences across owned, earned, and paid channels, with video and podcast content embedded as central storytelling formatsDevelop scalable brand assets, templates, and guidelines using AI‑enabled tools to increase speed, consistency, and personalizationShape and activate brand initiatives, campaigns, and event experiences that strengthen brand presence and engagementProvide clear brand direction that enables teams to produce aligned,



high‑quality marketing outputsBuild and Scale Video and Podcast EcosystemsBuild and lead centralized video and podcast strategies aligned to brand and business prioritiesCreate end‑to‑end video and podcast production workflows, from concept development and scripting to filming, editing, distribution, and optimizationDevelop scalable content ecosystems, including structured libraries and modular assets, to maximize reuse across channels and audiencesApply AI tools (e.G., generative scripting, automated editing, transcription, tagging) to accelerate production and enable personalization at scaleBuild repeatable formats and series that strengthen brand storytelling and audience engagement over timePartner on amplification strategies to ensure video and podcast content drives measurable reach, engagement, and performanceDesign and Optimize End-to-End Marketing SystemsBuild and continuously improve marketing workflows that increase efficiency, scalability, and execution quality across brand, video, and podcast contentCreate and uphold governance frameworks and quality standards that ensure consistent, high‑performing outputs across all formatsApply data and AI‑driven insights to optimize performance, engagement, and channel effectivenessDevelop automated processes and integrated tools that reduce manual effort and improve speed‑to‑marketEmbed measurement frameworks and feedback loops to continuously refine marketing effectivenessQualifications & ExperienceUniversity degree7+ years in brand marketing, content strategy,



or integrated marketingExperience in financial services or asset managementProven experience building and applying brand systems across channelsExperience working in complex, matrixed organizationsHands‑on experience with AI tools and marketing technology ecosystemsThe expected annual base salary range for this role is $86,500 – $105,000, determined based on skills, experience, and geographic location. In addition to base salary, this role is eligible for annual short‑term incentive, health and well‑being advantages, retirement and savings plan, paid time off, and career development.BenefitsCompetitive base salary, performance‑weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching componentCompetitive health and dental coverage, flexible plan for you and your family, short‑term & long‑term disability plansVoluntary Group RRSP enrolment with employer matching componentPaid volunteer days, competitive time off including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangementsInclusive culture and diversity: living our core values of Be a Team, Be Accountable, Be Better through community engagement via Business Resource Groups (BRGs)IGM is a diverse workplace committed to doing business inclusively – we encourage applications from all qualified candidates who represent the diversity present across Canada, including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as any who may contribute to the diversification of ideas.Mackenzie Investments is an accessible employer committed to providing barrier‑free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.Please apply by May 19 2026.#J-18808-Ljbffr

📌 Manager, Brand Marketing - C$86,500 - C$105,000 A Year (Winnipeg)
🏢 IGM Financial
📍 Winnipeg