Who We AreAt Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply.To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website.The opportunityThis is a 13‑month contract and hybrid working role. Candidates can work from anywhere in Canada, but the role requires the ability to come to the Toronto office up to six times per year and to work Eastern Time (ET) hours.The Analyst, Constituent & Marketing Analytics is responsible for delivery of analytics and data‑driven insight in support of the Foundation’s fundraising programs, products and campaigns, as to best drive net revenue growth, supporter loyalty and engagement. This includes support in data operations, analysis, segmentation, targeting, as well as process documentation and data management. The role primarily supports, but is not exclusive to, the Lottery program.Working collaboratively with departmental and organizational peers the role will provide analytics support in a fast‑paced, fluid environment to ensure data‑driven decision‑making advances progress toward our mission.How You Will Make An Impact Every DayAnalytics and Visualization program Support (50%)Analyze customer behaviour and work with marketing leads to develop and implement supporter segmentation and communication strategies and tacticsEvaluate tactics and develop data insights to identify opportunities to improve supporter communication, upgrade, cross‑sell, retention and lifetime valueIntake analytics and reporting requests, including documenting requirements,



metrics and dimension definitions, mock ups and robust documentation while tracking in task management platformEnsure the accurate completion of daily, weekly and campaign performance reports, as well as automated reports and dashboards using BigQuery, PowerBI, Salesforce Marketing Cloud, Google Analytics, Social and Paid Digital channels amongst other data sourcesIn‑campaign, track Media, Digital and Offline channel results, provide status updates during weekly meetings and recommend changes mid‑campaign to drive resultsCampaign Planning, Data Operations and Data Management (40%)Collaborate in the planning, execution and evaluation of the Foundation’s multi‑channel Direct Marketing campaignsManage the marketing campaign calendar to ensure critical dates related to data operations are metExtract data required for campaign analysis and communications using existing data protocols and request formsDocument new data protocols to ensure knowledge sharing and transferWork with key stakeholders and media vendors to support media campaign planningEnsure data operations meet plan and data sent to and received from external partners is accurate and timelyIdentify when changes or improvements to datasets are required, and collaborate to develop requirements and UATWork with vendors to ensure work is being completed as agreedWork across the organization to keep informed of other Foundation programs and activities to identify opportunities for learning, insight and collaborationSupport priority initiatives and projectsBudgeting and Planning Administration (10%)Provide data and insights to support the development of program leads’ annual and short‑term plans,



forecasts and budgetsBuild strong lateral relationships with IT team and vendors to achieve maximum integrations and synergiesExperienceMinimum 2 years of analytics or data management experience in a customer‑centered organizationExperience reporting on mass media campaigns including all types of digital and traditional media channelsExperience delivering data analysis and insight through storytelling and visualizationExperience in data‑visualization and data modeling using tools like Power BI or TableauExperience working with CRM systems, and Cloud Analytics environments like BigQuery, Snowflake or RedshiftExperience working with Google Analytics and digital marketing performance managementEducationUniversity degree in analytics, data science, statistics, finance or equivalentSkillsSolid experience and understanding of data to inform integrated digital/offline campaign operations, tactics evaluation and results monitoringExceptional data analysis skills using Excel, SQL, DAXData‑visualization using tools like Power BIExperience integrating AI tools (Co‑pilot, Claude, etc…) into an analytics workflowA good understanding of customer experienceUnderstanding of customer file segmentation and strategic planning based on ongoing interactive communicationGood project management skills and ability to oversee and execute on complex campaign schedulesAbility to translate complex ideas to layperson languageCeaseless curiosity and an ability to delve into the data to prove/disprove hypothesisAn extremely strong ability to translate data into actionStrong ability to manage multiple demandsStrong interpersonal skills including collaboration and consultation as part of a teamSelf‑starter with comfort turning ambiguity into process and actionWhat We OfferThis role offers a hiring range of $67,000 to $82,000, aligned with our compensation framework and your professional background. Heart & Stroke believes that time off is integral to the personal health and wellness of our employees. We offer paid wellness days and personal days. In addition, we provide health, medical, dental and vision advantages. Furthermore, we provide flexible hybrid working arrangements and support with reimbursement for mobile phones and home office set up.AccommodationWe are committed to fostering an inclusive, barrier‑free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please advise and we will work with you.#J-18808-Ljbffr

📌 Analyst, Constituent & Marketing Analytics (13 Month Contract) - C$67,000 - C$82,000 A Year (Winnipeg)
🏢 Heart & Stroke
📍 Winnipeg