We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.Ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence. Learn more at tradercorporation.Com. As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.Learn more at tradercorporation.Com.This role will be within our flagship platform, AutoTrader.Ca, Canada’s #1 automotive marketplace, attracting over 25 million visits each month.Go-To-Market Campaign & Analytics ManagerLocation: GTA (Hybrid)Role OverviewThe Go-To-Market (GTM) Campaign Manager is a data-driven operator responsible for building, tracking, and optimizing GTM campaigns within Salesforce.This role is focused on performance, reporting, and operational excellence — ensuring campaigns are structured correctly, measured accurately, and continuously improved to drive pipeline and revenue impact.This is an analytical, systems-focused position at the center of Sales, Product, and GTM execution.Key Responsibilities:Salesforce Campaign & Opportunity ManagementOwn end-to-end campaign setup and execution in SalesforceManage prospect segmentation, prospect attribution, dashboards, and reportingEnsure data integrity and accurate ROI trackingTest and validate campaign workflows prior to launchPerformance Analysis & ReportingDeliver structured reporting on campaign performance vs. targetsAnalyze impact on pipeline, win rates,



and revenueIdentify insights and recommend optimization strategiesStandardize reporting frameworks across GTM initiativesAdvanced Data & ToolsPerform deep analysis using advanced Excel (large datasets, pivots, lookups, modeling)Build and enhance dashboards in AWS QuickSight (asset)Leverage AI tools (e.G., ChatGPT) to drive reporting automation and efficiencyCross-Functional ExecutionPartner with Sales, Product, and Marketing Intelligence on campaign executionConduct post-launch assessments and incorporate learningsQualificationsRequired3+ years in a data-driven role (Sales Ops, Revenue Ops, GTM Ops, Analytics, or similar)Advanced Salesforce experience (campaigns, opportunities, dashboards, reports)Advanced Excel skills with large datasets and reportingStrong analytical and problem-solving capabilitiesAssetsAWS QuickSight dashboard developmentExperience using AI tools to improve workflowsExperience supporting Sales or GTM teamsAutomotive or marketplace experienceWhat’s in it for you:Gym discountsEmployee and Family Assistance programVirtual wellness eventsConferences & training budgetRegular internal training programsFinancial planning with 3% matching PensionCompetitive salaryAnnual bonus structureThe base salary range for this position is CAD $60,000 - $65,000.This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings.Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.Vacancy Status: This job posting is for an existing vacancy.#J-18808-Ljbffr

📌 Go-To-Market Campaign & Analytics Manager - C$60,000 - C$65,000 A Year (Winnipeg)
🏢 Trader
📍 Winnipeg