Temporary Full TimeWe’re looking for an Associate Manager, Product Marketing who will play a critical role in shaping how individual insurance products are positioned, launched and experienced in the market. This role partners closely with the Manager, Product Marketing to translate strategy, insight and business priorities into clear messaging, value propositions and go‑to‑market plans that drive results.Who You AreA confident, collaborative marketer who can influence and guide decisions at all levelsStrategic in your thinking, with the ability to translate insight into clear, practical marketing recommendationsComfortable owning work end‑to‑end – from framing the problem through to delivery and executionCurious, innovative and open to testing new ideas and approachesRespected for your recommendations, follow‑through and ability to bring others alongLead product marketing initiativesOwn product, segment or lifecycle marketing initiatives of moderate to high complexityTranslate enterprise and business strategies into clear product positioning, messaging and go‑to‑market approachesContribute to the development and evolution of value propositions, personas and messaging frameworksProvide informed marketing guidance that shapes decisions, priorities and directionDeliver strong go‑to‑market executionDevelop and execute go‑to‑market plans for recent and enhanced products, aligned to business priorities and timelinesEnsure messaging is applied consistently and effectively across tactics and touchpointsEnsure content meets Canada Life voice,



brand and style standardsDevelop and maintain plans, approvals and documentation in tools such as Workfront and SharePointProvide clear progress updates, surface risks early and navigate competing prioritiesMeasure, learn and continuously improveDefine success measures for initiatives and monitor performanceUse insights and analytics to optimize marketing efforts and inform future recommendationsContribute to continuous improvement in product marketing ways of working, tools and practicesWhat You Will Bring3-5 years of experience in marketing, product marketing, go‑to‑market initiatives or complex campaign developmentUniversity degree in Marketing, Communications, Business or a related fieldProven ability to lead work through influence rather than formal authorityStrong project leadership skills, including planning, stakeholder management and deliveryExperience in financial services, insurance, workplace benefits, retirement or other regulated industries is an assetYou’ll have the opportunity toLead meaningful product marketing work with visible business and customer impactHelp shape how Canada Life’s workplace offerings are understood and experiencedWork in a collaborative,



purpose‑driven environment alongside experienced marketing and business partnersLocationThis position is flexible for head office locations: London, Toronto, and Winnipeg. It is a hybrid position with three office days per week.Compensation$75,600 - $119,800annually. This represents base salary only and does not include variable compensation components such as annual bonus or commission.What we offerCareer Development: Opportunities for career advancement, access to industry‑leading learning programs and up to $2,000 annually towards education reimbursement.Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well‑being.Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.Financial Security: Company‑matching pension plan, share ownership program and additional investment options.Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.Equal Opportunity & AccommodationsWe’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact [email protected]. All information provided will be handled in accordance with applicable laws and Canada Life policies.#J-18808-Ljbffr

📌 Associate Manager, Product Marketing - 6 Month Contract - C$75,600 - C$119,800 A Year (Winnipeg)
🏢 Canada Life
📍 Winnipeg