Become a key player in driving online success as a Search Engine Marketing Specialist at Marketbridge. This remote role works in EST hours and centers on optimizing ad campaigns.

As a SEM Specialist, you will be responsible for managing and optimizing paid search campaigns across platforms like Google Ads and Microsoft Ads. With two years of relevant experience in a B2B context, you’ll utilize your skills in keyword research, campaign tracking, and data analysis to enhance performance. Collaborate with creative and analytical teams to ensure optimal ad performance and strategic insights.

Key Responsibilities:
• Build and deploy paid search campaigns on Google Ads and Microsoft Ads
• Conduct audience segmentation and competitive research




• Optimize ad copy for higher CTR and conversion
• Handle bid management and budget allocation
• Provide insights through detailed campaign analysis

Requirements:
• Minimum of 2 years in paid search or SEM
• Experience with Google Ads and Microsoft Ads is essential
• Knowledge of conversion tracking fundamentals
• Google Ads certification is required
• Solid Excel or Google Sheets proficiency

Apply your SEM skills at Marketbridge and help shape the go-to-market strategies for top brands.
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📌 Marketbridge SEM Specialist Position (New Brunswick)
🏢 MarketBridge
📍 New Brunswick