Role Overview
CTG Group is seeking a Director of E-Commerce to lead brand, campaign, and communications strategy across three companies: CTG, Giftcraft, and Malinda.

The Director of E-commerce is responsible for driving the overall strategy, performance, and growth of the company’s online business. This role owns the end-to-end digital commerce experience—from customer acquisition and conversion to retention and lifetime value—while managing the e-commerce P&L.; This role serves as a key strategic partner to senior leadership, translating business objectives into scalable e-commerce initiatives and ensuring alignment across channels, platforms, and teams.

Key Responsibilities

Define and implement e-commerce strategy for third party B2B wholesale platforms and B2C marketplaces such as Amazon, Wayfair, and Walmart

Identify market trends, new product launches/innovations, and stay up to date on trends in the e-commerce and retail industry

Lead online merchandising and product selection to develop online category strategies, assortment management, and visual merchandising while ensuring the proper inventory, promotional, and marketing support

Manage relationships with buyers and account managers on the merchant side

Contract negotiations and review terms

Responsible for leading daily e-commerce operation, including sales, promotions, data analysis, digital merchandising

Measure and report performance of all eCommerce sales, digital marketing campaigns, and operational cost (ROI and KPIs) for EVP





Lead the design and monitoring of advertising campaigns and refine as necessary based on data feedback

Product forecast report and work closely with the warehouse, merchandising, and purchasing team in order to ensure the stock level is met based on its demand and growing trends

Utilize strong analytical ability to evaluate B2B and B2C customer experience across multiple channels

Other tasks assigned by management.

Qualifications

Bachelor’s degree in Business, Marketing, E-commerce, or a related field

8+ years of experience in e-commerce, digital commerce, or marketplace management

Proven experience managing B2B wholesale platforms and B2C marketplaces (Amazon, Wayfair, Walmart, or similar)

Strong understanding of online merchandising, category management, pricing, and promotional strategy

Hands-on experience with marketplace advertising platforms and performance optimization

Demonstrated ability to analyze data, track KPIs/ROI, and translate insights into action

Experience with demand forecasting, inventory planning, and cross-functional collaboration

Strong negotiation and relationship management skills with merchant partners

Excellent communication, leadership, and organizational skills

Benefits

Company events

Extended health care

Dental and vision care

Employee assistance program

Paid time off

Why Join Us

Prospect to work across three established and growing lifestyle brands.

Collaborative environment where creativity and innovation are encouraged.

Be part of a team shaping the future of our digital customer experience and brand storytelling.

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📌 Director of E-Commerce (Ontario)
🏢 ctgbrands
📍 Ontario