Content Insights Manager, Entertainment and Reality, (Qual and Quant Researcher)
Permanent, Full-Time or Part-Time hours available
Office location: ITV White City, London | Hybrid
The team ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our strategy. Our Insights Group brings the voice of our audiences into the heart of our business. They make sure our viewers and users play a part in every decision we make, as they put the ITV Way to work to build brand new relationships that go much further than just TV.
Working right across ITV, they're the people behind our forecasts about the future strategy for television. It's about helping every part of our business better understand who our viewers are, and what they want. Which means their influence reaches from strategy, to commercial, studios, commissioning, scheduling, brand, online, and more.
The role We're seeking an Insight Manager to work within the Content Insight Team. The Content Insight Team work closely with Commissioning and Scheduling to deliver key insights and bring the voice of the audience to the heart of key decision making. The role will work primarily across Entertainment and Reality programmes, working closely with the Senior Insight Manager to help deliver key insights on our programmes, genres and channels.
Responsibilities: Ratings Analysis: Monitoring and reporting of programme performance
Collaborate closely with the Content Data Analysts to drive the automation of performance dashboards and streamline reporting processes
Strategic Stakeholder Management: Build and maintain high-impact relationships with the Commissioning Team to ensure audience insights are integrated into the creative lifecycle of Content - from Pre to Post Broadcast Research
Multi-Methodology Research: Design and lead end-to-end research projects using a blend of quantitative and qualitative methods
Questionnaire Design & Execution:



Develop and analyse questionnaires to gather feedback on Content
Qualitative Insights: Facilitate or commission focus groups to gather "deep-dive" audience feedback, when required
Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that "tell the story" of the viewer to non-analytical creative stakeholders
Market & Trend Analysis: Keep the Commissioning Team abreast of broader cultural trends, emerging genres, and international shifts to ensure content remains relevant and innovative.
Skills you’ll need (minimum criteria) Industry Expertise: Deep understanding of ITV, BARB, First Party Data, Programmes and Viewers
Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends.
Project Management: Expertise in overseeing qualitative and quantitative research projects from initiation to completion.
Qualitative and Quantitative Research Experience: Knowledge and experience of various research methodologies to deliver impactful insights
Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships
Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects
Other things we’re looking for (key criteria) Communication & Presentation Skills: The ability to translate complex data and insights into compelling, explicit narratives for various stakeholders and clients is essential.
Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.
A passion for TV Content, and ITV, with an excellent understanding and interest in Unscripted Content
Experience in building relationships with Creative Stakeholders

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📌 Content Insights Manager, Entertainment And Reality (Quebec City)
🏢 ITV
📍 Quebec City