Marketing Officer - AppD/Temporary Assignment (Ontario)

Marketing Officer - AppD/Temporary Assignment (Ontario)

29 Aug
|
The Fanshawe College of Applied Arts and Technology
|
Ontario

29 Aug

The Fanshawe College of Applied Arts and Technology

Ontario

Interested in growing your career at Fanshawe College? Fanshawe College thrives because of its people. We foster a culture of excellence and see opportunities to turn potential into impact. Leading with empathy, belonging, unity, learning and courage, we guide the learning journey of our students, ensuring they are ready for work and life, today and tomorrow.
Working at Fanshawe College Fanshawe College is committed to the principles of hybrid work and may offer this option to employees whose work can be performed in an alternate location, without adverse impact to the operations of the College, inclusive of our Student and Staff experience. Confirmation of hybrid work options available to you will be clarified upon hire and may be subject to change based on the duties required of your position. Successful candidates will be required to perform work within Ontario and must be available to work on campus, as required.
Posting Information Posting Closing Date: September 8, 2026 Campus Location: London, ON Department: MAC1 Marketing & Digital Experience Employment Group: Support Pay Details: $43.61 Hourly Worker Sub-Type: Fixed term (Fixed Term) Time Type: Full time Remote Type: Hybrid Contract End Date: December 17, 2027 Hours of Work per Week: 35
Job Description Note: This is for 1 Regular Full-Term temporary vacancy until December 17, 2027. This position is a hybrid work schedule. This position is deemed a critical replacement vacancy. Applicants who previously applied to this posting are already under consideration - please do not re-apply. Only new applications will be reviewed.
Why this Role is Important Reporting to the Director, Global Marketing and Digital Experience, the Marketing Officer is a resource for college initiatives requiring marketing consulting and support. The incumbent is responsible for developing, executing, and optimizing comprehensive strategic marketing plans for a portfolio of products, audiences and departments. The incumbent directly contributes to the strategic mandate of the College with a focus on supporting enrolment growth. The incumbent collaborates with internal stakeholders to develop and implement targeted marketing strategies and advises portfolio clients on tactics and solutions to solve various marketing problems. They also play a vital role in the development of the annual marketing plan, leading the development of marketing campaigns, regularly conducting market research and analyzing data to inform decisions and champion the College brand.
How You’ll Make an Impact Generate Marketing Strategies and Outcomes
Develop comprehensive marketing plans aligned with the College’s vision, mission, values, and strategic objectives
Plan and coordinate market research; compile customer data, collect and analyze secondary data sources and needs analyses
Build advertising strategies aligned with timing, frequency, and sequencing of activity at key times in the customer journey
Advise clients on strategic marketing direction and techniques as they relate to college-wide objectives
Collaborate with the marketing team and clients to ensure best practices are being met in all marketing plans, coordinated with other marketing campaigns and aligned with the College’s brand strategy
Exhibit comprehensive knowledge of the College’s product and services




Deliver Service-Based Project and Portfolio Management
Develop a thorough understanding of the clients’ position in the market, their product/service, points of difference and competitive landscape
Coordinate and lead client meetings to evaluate needs and manage all aspects of marketing projects
Establish and build strong working relationships with leaders at all levels
Provide marketing solutions and manage the workflow of resulting campaigns, research, reports, and projects/events
Regularly engages clients on changing markets and new marketing opportunities
Coordinate the asset development process by gathering requirements from stakeholders, assessing audience needs, developing content and creative briefs
Guide Creative Services on the application of the creative brief
Provide regular communication to client on project status, guide feedback on creative or content changes, and seek approval throughout the workflow process
Prepare and present multi-media marketing presentations
Research vendor options (i.e. print production, event displays, advertising)
Identify vendors and manage the RFQ process, review final products and approve on behalf of clients
Utilize Marketing Software and Techniques for Campaign Management
Leverage CRM tool, techniques, and data to investigate, research and develop custom solutions to address strategic enrolment management needs
Execute email marketing and advertising using marketing automation software and leverage data to analyze performance and determine future recommendations
Consult with CRM Marketing Officers to analyze marketing campaign needs and suggest potential solutions leveraging CRM functionality in an effort to meet campaign goals
Oversee Campaign Data and Assigned Promotional Budgets
Consult with the Digital Team to analyze and interpret active or completed campaign performance to inform optimization strategies, post-campaign marketing recommendations and meet strategic objectives
Execute and present formal campaign reports summarizing results and recommendations to stakeholders
Manage annual promotional budgets by creating an annual marketing plan that includes a budget of tactical expenses, monitoring progress, reconciling transactions and reporting on budgetary activity to ensure spend aligns with allocated amounts set by the Senior Manager, and adheres to the College’s purchasing policies
Support College Corporate Events: Provide support for event set up, tear down, and event day activities, for RBM and Corporate events
May participate and communicate with event attendees (prospective students, parents, and supporters) by providing information (i.e. program/course selection, benefits of attending Fanshawe, available supports)
Will require travel
What You'll Bring Post-secondary 3 year diploma/degree or equivalent in an Marketing or Communications
Minimum 5 years of related work experience in marketing, advertising, or related fields




Strong project management skills and experience managing multiple projects simultaneously
Proven track record of developing and executing successful marketing campaigns, including digital, social media and traditional advertising
Excellent communication skills, including the ability to write compelling copy and present ideas to both internal and external stakeholders
Knowledge and experience with marketing automation platforms and experience with email marketing and lead generation campaigns
Solid analytical skills and ability to make data-driven decisions
Educational Credentials While transcripts are not required for the interview, they are mandatory as a condition of employment.
Equity, Diversity and Inclusion Fanshawe College is an equal opportunity employer. We are committed to equity, value diversity, and welcome applicants from diverse backgrounds.
Accommodation Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the recruiter leading the recruitment will work with the applicant to meet the job applicant’s accommodation needs. Accommodation requests per the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act can be emailed to: [email protected]
Land Acknowledgement Fanshawe College would like to acknowledge and honour the Anishinaabe, Lotinuhsyuní and Lenape people of southwestern Ontario as the traditional owners and custodians of the lands and waterways where Fanshawe College is located. We thank all applicants for their interest; however, only those chosen for an interview will be contacted.
Benefits Competitive compensation
Comprehensive Benefits Package
Defined benefit pension plan
Generous vacation and holiday entitlements
Full-time employees start at a minimum of 3 weeks of vacation per year in addition to our paid college closure from Dec. 25 - Jan. 1
Prepaid leave/salary deferral plan
Subsidized maternity and parental leave
Family tuition program
Flexible work policy
Employee and Family Assistance Program
Corporate Discounts through CAUBO
Fanshawe also offers Tuition reimbursement and subsidy programs
Professional development leave
Fanshawelearns
LinkedIn Learning
Fanshawe College is proud to offer a lifetime retirement pension.
Full-time Job Postings DBprime Plan
Part-time Job Postings DBplus Plan
Additional Information Fanshawe College uses Workday to manage recruitment and hiring processes.
Fanshawe College uses Workday to manage recruitment and hiring processes.
Additional Promotional Content Find a career you're proud of and unlock your potential in a supportive environment, surrounded by a community of lifelong learners and endless possibilities. Browse the open opportunities at left or use the search and filter features to discover your perfect fit. A place where you belong: Embark on a fulfilling career journey with us! We're more than a job; at Fanshawe College you become part of a community that values your growth. We are dedicated to nurturing your success with exceptional resources, technology, and professional development. Learn more below and find out why a career at Fanshawe should be part of your future.

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📌 Marketing Officer - AppD/Temporary Assignment (Ontario)
🏢 The Fanshawe College of Applied Arts and Technology
📍 Ontario

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