Lead customer loyalty initiatives at the Royal Canadian Mint as a Program Manager for the Masters Club. Drive customer engagement and retention through strategic program development.

This hybrid role requires expertise in B2C marketing and a minimum of 7 years’ experience. You will oversee the Masters Club program, focusing on customer lifetime value, engagement initiatives, and collaboration across various departments to enhance loyalty strategy.

Key Responsibilities:
• Own strategy and evolution of Masters Club loyalty program
• Lead member engagement initiatives and exclusive experiences
• Ensure accurate governance of program rules and processes
• Monitor performance and provide actionable insights for improvement
• Partner with various teams to execute loyalty strategies

Requirements:
• Proficiency in English and French
• University degree in related field
• Minimum 7 years of B2C marketing experience
• Knowledge of lifecycle marketing and customer data interpretation
• Ability to manage multiple priorities and adapt to changes

Maximize customer retention and engagement by leveraging your loyalty program expertise at the Royal Canadian Mint.
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📌 Program Manager for Masters Club Loyalty (Quebec City)
🏢 Monnaie
📍 Quebec City