Enhance client engagement strategies at Scotiabank as a Senior Product Manager for MarTech Personalization in Toronto. Lead the development of personalization capabilities to create meaningful client experiences.
This role calls for someone with 7–10+ years in product management and a solid grasp of personalization technologies. You will work closely with Marketing, Digital, and Analytics teams to drive the execution of personalization strategies impacting business objectives. Collaborate and innovate to enable a great client journey.
Key Responsibilities:
• Define and lead the personalization capabilities roadmap
• Prioritize product backlog to maximize business value
• Lead cross-channel delivery and execution of capabilities
• Track engagement performance using defined KPIs
• Influence senior stakeholders with updates on progress
Requirements:
• 7–10+ years experience in product management
• Proficient in personalization platforms like Adobe or Salesforce
• Experience delivering within multi-team environments
• Solid communication and project management skills
• Familiarity with digital marketing or financial services
Drive engagement and measurable success in personalization efforts at Scotiabank.
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