Wightman is a family-owned communications company proudly serving communities across Southwestern Ontario with Internet, TV, phone, and mobility solutions. As we continue to grow, we are seeking an experienced and strategic Vice President, Sales and Marketing to lead our sales, marketing, customer service and business development efforts. Reporting directly to the President & CEO, the Vice President, Sales and Marketing is a key member of the executive leadership team responsible for driving revenue growth, expanding market share, and strengthening Wightman's position as the trusted choice in the communities we serve.

This is an opportunity for a hands-on leader who thrives on building high-performing teams, developing strategic relationships, and delivering measurable business results. Develop and execute sales and growth strategies that support Wightman's long-term business objectives. Lead revenue generation initiatives across business, consumer, and wholesale, services.

Establish sales targets, KPIs, and performance metrics while ensuring accountability for results. Identify new market opportunities and support strategic business development initiatives. Provide leadership and direction to sales, marketing and customer service functions.

Coach, develop, and inspire teams to achieve exceptional performance. Support the Business and Consumer Sales teams in closing strategic opportunities and key customer accounts. Develop pricing strategies and sales programs that drive profitable growth.

Build and maintain strong relationships with customers, wholesale partners, vendors, suppliers, and industry stakeholders.

Represent

Wightman in executive-level customer meetings, industry events,



and community organizations. Act as a senior escalation point for significant customer concerns while promoting long-term customer loyalty.

Advance

Marketing & Market Presence Provide oversight and strategic direction for digital marketing initiatives, including website strategy, SEO, social media, advertising, analytics, and lead generation. Strengthen brand awareness and community engagement through active participation in local business and industry networks. Collaborate with the executive team to support corporate strategy and annual business planning.

Monitor market trends, competitive activity, and performance metrics to guide decision-making and growth initiatives. Bachelor's degree in Business, Marketing, Sales, or a related field. ~10+ years of progressive leadership experience in sales, business development, or commercial operations. ~ Robust strategic planning, relationship-building, negotiation, and leadership skills. ~ Experience developing KPIs, managing budgets, and driving organizational performance. ~ Exceptional communication, customer relationship, and problem-solving abilities. ~ Experience within telecommunications, technology, or a related industry is considered an asset. ~ Knowledge of telecommunications products, services, and carrier relationships is an asset. We are committed to delivering outstanding customer experiences while fostering a culture built on integrity, accountability, innovation, and community involvement.

If you're a growth-focused leader who is passionate about building teams, creating meaningful customer relationships, and helping shape the future of a growing organization, we'd love to hear from you. #

📌 VP Marketing Brand/Creative (Clifford)
🏢 Wightman Telecom
📍 Clifford