Join a growing Canadian consumer brand as the VP of Marketing, focusing on strategic brand building and communications. This hybrid role emphasizes both B2 C and B2 B interactions across multiple platforms.

In this pivotal role reporting to the Chief Marketing Officer, you will set the course for a customer-centric marketing strategy that not only drives growth but resonates with diverse audiences. Your leadership will create a culture that promotes creativity while maintaining operational excellence in marketing initiatives and budget management.

Key Responsibilities

- Direct marketing strategies for customer acquisition and retention
- Foster a collaborative workplace for team accountability and growth
- Oversee marketing budget allocation and ROI maximization




- Lead brand marketing strategies in alignment with global objectives
- Enhance engagement through effective content and influencer marketing

Requirements:
- At least 15 years in marketing leadership roles
- Proven track record in establishing strong brands
- Ability to evaluate and create effective marketing strategies
- Strong communication and relationship-building skills
- Bachelor's Degree or Post-graduate Diploma

Leverage your experience to establish innovative marketing approaches that inspire customer loyalty and enhance brand visibility globally.

📌 Vp of marketing for global consumer brand (Toronto)
🏢 JLI Consulting Talent Search
📍 Toronto