We're looking for a detail-obsessed, media-savvy Sales Enablement Lead to keep our advertising sales teams running efficiently.You'll be supporting advertising sales teams across the full Torstar portfolio - including the Toronto Star, Metroland Media Group, and specialty brands like The Kit, Canadian Immigrant, TravelAlerts, Save.ca, and more.That means managing sales materials and go-to-market execution across diverse audiences, advertising products, and content categories - from community news to lifestyle, sports, travel, and beyond.Your job is to make sure every seller has the right materials at the right time to walk into a pitch confidently.This role is also a meaningful chance to shape how we work. We expect the right candidate to actively use AI tools to streamline workflows, accelerate content production, and reduce manual effort - not occasionally, but as a regular part of how they get things done. This is not a strategy role. It's the role for someone who gets genuine satisfaction from a perfectly organized asset library, a polished pitch deck, and a sales team that can find what they need in under 60 seconds.
Key Responsibilities:



Own the sales asset library - Maintain and organize pitch decks, one-sheets, case studies, and external-facing sales pages across the full Torstar brand portfolio. Keep everything brand-compliant, current, and findable. Use AI tools to automate updates, flag outdated content, and speed up production.
Coordinate go-to-market launches - Manage the GTM process alongside product leads to ensure sales teams are fully equipped before any product rollout. Run internal sales communications - Draft and distribute internal updates, coordinate department-wide meeting logistics, and keep sellers aligned. Use AI to improve turnaround time and consistency of communications.
Support sales reporting - Track rep engagement by product, brand, or initiative to help identify training gaps and inform enablement priorities.
Champion smarter ways of working - Proactively identify where AI tools can replace manual, repetitive tasks within the enablement function and implement those improvements. Share what's working with the broader team.
This is a temporary 12 month contract position

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📌 Sales Enablement Lead - 12 month contract (Ontario)
🏢 Torstar
📍 Ontario