OverviewSeeking a Marketing Manager to support its Travel Insurance business across both Canadian (B2B) and U.S. (direct‑to‑consumer) channels. This is a maternity leave coverage role and requires a highly autonomous marketer who can step in quickly, manage multiple stakeholders, and deliver marketing initiatives with minimal ramp‑up.This individual will act as the primary marketing partner to distribution teams, product, compliance, and internal agencies, owning campaign execution, performance initiatives, and digital marketing coordination.Key ResponsibilitiesCampaign & Marketing ExecutionLead end‑to‑end marketing initiatives supporting travel insurance across B2B (travel agencies) and DTC channels.Plan, execute, and optimize integrated marketing campaigns (digital, paid, social, email, and traditional).Support travel agency distribution teams with marketing materials such as ads, sales tools, and one-pagers.Performance & Digital MarketingCollaborate on paid and performance marketing initiatives, particularly for the U.S. online‑only business.Partner with internal teams to ensure products are appropriately positioned and optimized for conversion.Track progress and effectiveness of marketing initiatives and recommend improvements.Website & Digital InitiativesAct as the marketing lead for a U.S. travel insurance website refresh, coordinating between agencies, development teams, and business stakeholders.Provide marketing‑driven input on messaging, CTAs, and customer experience (UX awareness,



not execution).Stakeholder & Agency ManagementServe as the central point of contact between:Distribution teams (Business Development Managers)Product and compliance partnersInternal agencies and creative teamsDevelop clear briefs and distill business needs into actionable marketing direction.Manage timelines, approvals, and stakeholder expectations in a fast‑paced setting.QualificationsBachelor’s degree in Marketing, Business, or a related field.5+ years of experience in marketing, with a strong focus on acquisition and conversion in the insurance industry.Proven experience executing and optimizing campaigns across digital channels, including paid search, paid social, display, and websites.Experience supporting B2B and/or DTC marketing, ideally within financial services or insurance related industries.Strong analytical skills with the ability to interpret performance data and translate insights into actionable optimization recommendations.Familiarity with common performance marketing metrics (CPA, ROAS, CAC, conversion rate, funnel performance).Excellent communication and collaboration skills, with experience working cross‑functionally and with agency partners.Highly organized, detail‑oriented, and comfortable operating in a fast‑paced, matrixed environment.Experience working with Canadian Travel Agencies is considered an asset.French bilingual fluency is considered an asset.Job Type & LocationThis is a Contract position based out of Toronto, ON.Pay and BenefitsThe pay range for this position is $35.00 - $45.00/hr.Workplace TypeThis is a hybrid position in Toronto, ON.#J-18808-Ljbffr

📌 Marketing Manager - $35 - $45 An Hour (Winnipeg)
🏢 TEKsystems
📍 Winnipeg