At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.Why is this role important?As the first Senior Product Marketing Manager, you will establish and lead the Product Marketing function within Loblaw Digital, Media and Loyalty – playing a critical role in how we bring our digital products and features to market. Embedded within the product organization, you will define how product marketing operates by setting strategy, building scalable frameworks, and driving explicit, consistent go‑to‑market execution. You will act as the bridge between product and customer – translating customer needs into insight, and product capabilities into compelling, differentiated value. You will lead go-to-market strategies for product releases, develop customer-facing messaging, and enable cross‑functional teams to deliver successful launch outcomes. As a strategic individual contributor, you will leverage a network of partners across product, design, research, marketing, engineering, and analytics to drive impact at scale.What You’ll DoLeadership & StrategyCo-create the Product Marketing function, including scope, priorities and operating modelBuild product marketing playbook, including messaging/ positioning frameworks, go‑to‑market standards, launch planning and communication models, including standardized release communication workflowsEvangelize product marketing best practices and scalable processes across the organizationChampion a customer‑centric mindset within the product development and launch planning processContinuously refine how we plan, communicate, and measure product successGo-to-Market Planning & ExecutionDevelop, manage, and execute go‑to‑market plans for new features, enhancements,



and product releases across web and app experiencesBuild clear positioning, messaging, and value propositions for customer‑facing communicationsCreate internal and external launch materials including FAQs, briefs, readiness guides, product overviewsDrive alignment across product, marketing, and design to ensure cohesive executionMessaging & PositioningTranslate complex product capabilities into simple, customer‑centric narrativesDevelop clear customer‑focused content across multiple channels (email, push notifications, in‑app messaging, web, social) in partnership with brand and digital marketing teamsEnsure and maintain communication consistency across all customer and stakeholder touchpointsCreate scalable messaging frameworks that empower teams to adopt and executeCross‑Functional Collaboration & EnablementPartner closely with Product Management, UX, Engineering, Marketing, and Digital Experience teams to ensure alignment on launch objectives, messaging, and customer impactFacilitate workshops and alignment sessions to ensure clarity on strategy, messaging, and prioritiesIntegrate communication planning into early stages of the product development lifecycleSupport internal teams (e.G., Customer Care) with training materials and documentation for upcoming releasesCustomer Insights & PerformanceDefine and track success metrics for product marketing efforts, including feature adoption, engagement and retention, and customer satisfactionPartner with Research and Analytics teams to gather insights, deeply understand customer behaviour,



and optimize future launch strategiesProvide reporting and recommendations on product marketing performance to key stakeholders to inform iteration and future roadmap decisionsWho You AreA builder who is excited to create a function from the ground upA strategic thinker who can zoom out to define frameworks and zoom in to executeA clear and compelling storyteller who can distill complex offerings into simple, compelling messagesHighly collaborative and comfortable working cross‑functionally at various levels within the organizationCustomer‑obsessed with a passion for improving the digital experience, and a strong point of view on what drives adoption and engagementExceptional project management skillsComfortable operating in evolving, fast‑paced environmentsQualifications5‑8+ years of experience in Product Marketing or related functions, preferably within e‑commerce, digital consumer products, or mobile appsProven experience developing go‑to‑market strategies for product features or launchesExpert marketing storyteller adept at creating both visual and written marketing communications and presentations, with the ability to simplify complex conceptsExperience partnering closely with Product, Engineering, and Design teams in a fast‑paced environmentDemonstrated ability to influence product strategy through customer and market insightStrong analytical acumen with experience defining and tracking product and marketing KPIs and dashboardsStrong ability to prioritize multiple projectsExceptional communication and stakeholder management skillsEmployment TypeFull timeType Of RoleRegularEmployer CommitmentLoblaw Digital recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.Hiring Range / Salary$100,000.00 – $132,000.00 per year#J-18808-Ljbffr

📌 Senior Product Marketing Manager - C$100,000 - C$132,000 A Year (Winnipeg)
🏢 Loblaw Digital
📍 Winnipeg