Marketing Strategist (Hybrid Position)Salary range of $50,000 - $60,000 based on experience.What’s in it for youCompetitive and generous compensation packageEnhanced Group Benefits Program, including extended medical, dental, vision, life insurance... and so much more.Company-provided tools and equipmentOngoing development and training, including product and industry knowledge, from experienced leaders and experts.Opportunity for career advancement within the groupEmployee preferred pricing for vehicles, travel, gym memberships, cell phones/plans, and so much moreHybrid Position - 3 days in office, 2 days from homeAbout the opportunityAs an integral part of the "we can do that" operation, this position is responsible for performing all tasks related to accounts receivables and payables. Specifically:Communicate with dealers and provide support on various marketing updatesUpdate monthly OEM marketing program changes on dealership websitesLog tickets to Graphic Artists, Journalist, and Videographer to complete initiativesPerform various website updatesAct as the point-of-contact for all marketing-related activitiesDevelop an annual advertising schedule for each assigned dealership, including Parts, Services, and SalesPlan and execute all web SEO/SEM, database marketing, email, social media, and display advertising campaignsDesign, build, and maintain a social media presenceMeasure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm current and creative growth strategies through digital marketingPlan, execute,



and measure experiments and conversion testsCollaborate with the internal team to create landing pages and optimize the user experienceUtilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpointsIdentify critical conversion points and drop-off points and optimize used funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologiesMaintain contracts, receipts, and invoices; communicate with dealership managers on current invoice requirements; review reports with respective dealership managementAbout you2 to 4 years of proven digital marketing experience in the retail environment; dealership preferredPost-secondary education in marketing, advertising or communicationsProficiency in working with marketing platforms, social media sites, website analyticsProficiency in Microsoft Office Suite, including ExcelAbility to adapt to a changing environment and meet deadlinesAbility to communicate professionally (verbally and written)Strong attention to detail, organized and strategicAbility to maintain professionalismAbility to work independently and with minimal supervisionSelf-motivated and driven with a passion for excellence in executionA desire to work in a high-energy, fast-paced environmentA proven commitment to quality of workZanchin Automotive Group is an equal opportunity employer committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from all people. Should you require accommodation or support in any aspect of the recruitment and selection process, we will work with you to meet your needs.#J-18808-Ljbffr

📌 Marketing Strategist - Zanchin Automotive Group - $50,000 - $60,000 A Year (Winnipeg)
🏢 Zanchin Automotive Group
📍 Winnipeg