Position SummarySenior Manager, Influencer and Creator Marketingwill drive Samsung's creator and influencer marketing initiatives across all lines of business. This role focuses on building and nurturing relationships with creators, influencers, and ambassadors to amplify Samsung's brand presence and engagement. The Senior Manager will oversee four core programs: influencer marketing, paid creator campaigns, non-paid ambassador initiatives, and affiliate influencers. This role collaborates with the social media agency and internal teams to ensure seamless integration of creator strategies into broader social marketing efforts.ResponsibilitiesPaid Influencer Marketing (30%)Develop and execute a comprehensive influencer marketing strategy aligned with Samsung's global brand vision and business goals.Lead end-to-end execution of influencer campaigns, including talent selection, content creation, and performance tracking.Collaborate with the influencer/creator agency to integrate campaigns across LOBs and platforms.Conduct market research to identify trends and optimize campaign strategies for impact.Establish and maintain relationships with high-impact influencers aligned with Samsung's brand and audience.Paid Creator Campaigns (30%)Lead strategy and execution of paid creator campaigns, ensuring alignment with objectives and brand guidelines.Collaborate with the influencer/creator agency to manage budgets, timelines, and deliverables.Analyze campaign performance and provide actionable insights to optimize future initiatives.Ensure compliance with legal and regulatory requirements in paid campaigns.Non-Paid Ambassador Initiatives (20%)Design and implement non-paid ambassador programs to build long-term relationships with brand advocates.Oversee recruitment, onboarding,



and engagement of ambassadors to align with brand values.Develop content guidelines and support materials to empower ambassadors to create authentic content.Monitor ambassador performance and provide feedback for program success.Affiliate Influencers (20%)Manage and oversee affiliate influencer partnerships to drive sales and align with brand guidelines.Identify, recruit, and collaborate with affiliate influencers to create content that promotes products and drives conversions.Monitor and analyze performance metrics, including ROI, to optimize campaigns.Develop content strategies that align with Samsung's brand identity and ensure high-quality posts.Maintain strong relationships with affiliates and provide support to enhance success.Performance Analysis & Reporting (Across All Programs)Develop and maintain a creator dashboard to measure effectiveness of all programs across LOBs.Use data-driven insights to refine strategies, improve performance, and demonstrate ROI to stakeholders.Present campaign results and recommendations to senior leadership with actionable insights.Agency Leadership & CollaborationServe as the primary contact for the influencer/creator agency, ensuring alignment on objectives, timelines, and deliverables.Lead agency reviews and approvals of creator IDs, contracts, and campaign briefs.Collaborate with the social media agency to integrate creator content into broader social strategies.Ensure cost-effectiveness and efficiency in agency partnerships.RequirementsEducation : Post-secondary education in Marketing, Journalism,



PR or related field preferred.Knowledge :Expert knowledge of social media channels (Instagram, Snapchat, TikTok, Facebook, X, YouTube, LinkedIn, etc.).Understanding of social media best practices and tools.Ability to integrate social into a broader 360° campaign.Attention to detail, multi-tasking ability, and resilience in managing priorities.Strong writing and communication skills; experience with social media analytics and reporting.Experience :8+ years in influencer marketing, creator strategy, or social media marketing for a top-tier consumer brand or agency.Proven track record in managing large-scale creator campaigns across multiple LOBs and platforms.Experience leading agency partnerships and cross-functional collaboration.Successful track record in scaling creator programs that drive measurable business outcomes.Active presence on social media with a strong personal brand.Certifications (Preferred) :Meta Blueprint CertificationHootsuite Social Marketing CertificationYouTube Creator AcademyGoogle Analytics CertificationThe salary range for this role is expected to be between $107,000 to $147,000 and reflects base salary only. Actual pay will be determined based on knowledge, competencies, qualifications, and experience. The total rewards package may include variable incentive, RRSP/TFSA/NRSP matching, extended health and dental benefits, wellness advantages, development opportunities, and other employee perks.EEO Statement:Samsung is an equal employment opportunity employer. Samsung has an accommodation process for applicants with disabilities. If you require accommodations, please notify the recruitment team when selected to take part in the process so that reasonable arrangements can be made. We reserve the right to modify job postings at any time.#J-18808-Ljbffr

📌 Senior Manager, Influencer & Creator Marketing - $107,000 - $147,000 A Year (Winnipeg)
🏢 SAMSUNG
📍 Winnipeg