Company OverviewGranum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry‑specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry – LMN, SingleOps, and Greenius – into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands‑on onboarding and human support. The company's mission is to help industry professionals unlock their potential and achieve their most key goals, all united by the belief that its clients' success is not just a milestone, but a shared mission.Comparably 2024 #23/100 Best (small/medium sized companies) Leadership TeamsComparably 2024 #63/75 (small/medium sized companies) Happiest Employees#9 Atlanta Business Chronicle's 2024 Best Places to Work (Our second year in a row!)#6 of Built In's 2024 Best Places to Work: Top 50 start‑ups in Atlanta (Our second year in a row!)Inc Magazine's 2023 Best Places to WorkInc. 5000: #131 of 2024 Southeast Regional America's Fastest Growing Companies. (Our third year in a row!)Inc 5000 America's fastest‑growing private companies (Our third year in a row!)Certified Great Place to Work Canada 2024Team and CultureAs a team, we're on a mission to reshape an age‑old industry, and we're looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness.Job SummaryYou are a senior digital marketer who lives in the data – forecasting paid media performance, interpreting numbers, and turning insights into actionable moves across paid media and granum.Com. You will own the digital surface area for three brands (LMN, Greenius, and SingleOps). The role is a senior IC on a fast‑moving demand generation team.Key ResponsibilitiesPaid media strategy and execution : channel mix, budget allocation, and creative direction in partnership with Demand Gen Managers; hands‑on execution across Google, Meta, Bing, and LinkedIn; weekly forecasting against CAC and demos‑booked targets; performance analysis and channel‑mix recommendations; leverage native AI in ad platforms.Reporting and forecasting :



build and maintain forecasting models that drive paid media planning; weekly and monthly reporting on paid media, AEO/SEO, CRO, and website performance; variance analysisand diagnosis; partner with Marketing Operations on attribution and pipeline reporting; translate performance data into clear recommendations.SEO/AEO partnership and website performance : technical SEO and AEO end‑to‑end – Core Web Vitals, schema, redirects, site architecture; manage website page templates, UX, conversion paths, and platform decisions; collaborate with Content Marketing on keyword strategy and topical authority.CRO program : run the CRO experiment program; design experiments, sethypotheses with Demand Gen Managers, and declare winners; build the test backlog from performance reads.Landing page infrastructure : maintain the landing page template library across HubSpot and WordPress; configure routingrulesfor platform usage; enable self‑servefor Demand Gen Managers running Tier 2/3 campaigns.AccountabilityPaid media CAC – hit CAC targets per product across all three brands, surface variance, diagnose, and make calls on shifts.Self‑serve enablement health – keep the landing page library current, cover both platforms, and allow Demand Gen Managers to ship Tier 2/3 landing pages without queuing.Secondary responsibilities – technical SEO health (site performance, indexation), CRO test cadence and lift, and paid media demos‑booked targets.Qualifications & Experience6–8+ years in digital marketing, with senior‑level scope across SEO, paid media, website, and CRO in B2B SaaS.Track record of running paid media programs at meaningful scale, including direct ownership of strategy and budget.Strong forecasting and modeling skills – build models, defend assumptions, discuss lessons from forecast deviations.Fluent with marketing data – GA4, ad platform reporting, attribution, conversion analysis; identify trackingissues, seasonality artifacts, and channel softening.Real CRO experience – designed experiments, called winners, explained tests that didn’t work.Comfortable with technical SEO – worked with developers on schema, site speed, and architecture.How You OperateGo deep on platforms; develop intuitionfor Google Ads, Meta, LinkedIn, GA4, HubSpot,



and other tools.Digs into issues before being asked; investigate, forma view, and bring recommendations.Treat forecasts as a working tool; refine assumptions continuously and communicate the story.Communicate proactively with stakeholders, keeping them informed of performance and insights.Comfort with AIActively use AI tools in day‑to‑day marketing work; discuss what worked andwhat didn’t.Curious about agentic AI; willing to partner as we build tooling that supports digital execution.View AI as an opportunity, not a threat.ToolsRequired: GA4, Google Tag Manager, SEMRush (or equivalent), Google Ads, Meta Ads, LinkedIn Ads, HubSpot, WordPress, Salesforce, Search Console.Strongly preferred: Hands‑on experience with one or more AI tools (Claude, ChatGPT with custom workflows, Zapier AI, Clay, etc.), Salesforce, and experience with a Snowflake/Omni‑style data layer.Bonus: built a forecasting model that drove a real budget decision, or an AI‑powered workflow that meaningfully changed operations.CompensationCanada‑based candidates: CAD 127,000 – 155,000US‑based candidates: USD 125,000 – 155,000BenefitsReal ownership of SEO/AEO partnership, CRO, paid media, website, and landing page infrastructure.Leadership partnership – shared signals, prioritized debate, and backing for calls.Realistic budget – ROI‑driven investments.Investment in better tooling and infrastructure – AI Enablement support.Health coverage in the U.S. and Canada with multiple plan options, HSA/FSA, disability and life insurance, and more.401(k) matching in the U.S. and RRSP matching in Canada.Unlimited paid time off, paid company holidays, and a company‑wide winter break from December 24 to January 1.EEO & LegalGranum does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in Canada or the U.S., without sponsorship from the company.Granum is an Equal Employment Opportunity and Affective Action Employer. We consider qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, or disability status. Granum participates in the federal E‑Verify program.Granum is committed to providing accessible employment opportunities in accordance with the Accessibility for Ontarians with Disabilities Act, 2005. Granum reserves the right to change job descriptions as per the needs of the organization. For accommodation requests, please contact [email protected].#J-18808-Ljbffr

📌 Senior Digital Marketing Manager - $125,000 - $155,000 A Year (Winnipeg)
🏢 Granum
📍 Winnipeg