Job Summary

Here at Colaneri Estate Winery, family and passion are the cornerstones of our winery. From vineyard to bottle, care is taken in every aspect of production and service. We are a family-owned and operated winery in Niagara-on-the-Lake, focused on producing premium, hand crafted wines with bold flavour and a distinctive identity.

Each member of our team becomes part of the Colaneri family when they join us. As we continue to grow, we are seeking a driven, motivated and personable Grocery and LCBO Territory Sales Representative to expand our presence throughout Southern Ontario.

This is a highly active, field-based position, with the majority of time spent on the road developing new business and servicing accounts. The primary focus will be growing Colaneri's presence within Grocery and Convenience retail, followed by introducing, supporting and expanding our LCBO business.

We are looking for a proactive salesperson who is motivated by opening doors, securing new placements, building relationships and growing a territory.

Responsibilities include but are not limited to:

- Identifying and pursuing new opportunities to place Colaneri wines in grocery and eligible convenience retail locations throughout Southern Ontario.
- Prospect for new accounts and develop strong relationships with store owners, managers, buyers and key decision-makers.
- Present our wine portfolio and communicate the Colaneri family story, winemaking practices and product quality to generate interest and sales.
- Secure new product placements and identify opportunities to expand our presence within existing accounts.
- Regularly service retail accounts to monitor inventory, encourage reorders and maintain strong relationships.
- Work with retailers to improve product placement, visibility, displays and promotional opportunities.
- Educate retail staff on our portfolio, key selling points and the story behind the Colaneri brand.




- Develop and maintain relationships with LCBO stores throughout the territory, regularly visiting locations to support listings, monitor inventory and improve product visibility.
- Identify opportunities to increase LCBO distribution, store-level awareness and sales performance.
- Support in-store tastings, promotions and other sales initiatives where appropriate.
- Develop and service select restaurant, hospitality and licensee accounts throughout the territory, including prospecting for new placements and maintaining existing relationships.
- Monitor competitive products, pricing and market activity and communicate opportunities back to winery management.
- Maintain an active pipeline of prospective accounts and consistently follow up on sales opportunities.
- Track account visits, placements, leads and sales activity while working toward established sales goals and targets.
- Represent Colaneri Estate Winery at tastings, trade events and industry functions when required.

Qualifications

- 3+ years of sales experience, preferably within wine, beverage alcohol, grocery, retail or hospitality.
- Proven ability to prospect, develop new business and close sales.
- Experience with or knowledge of LCBO and Ontario grocery alcohol sales is a strong asset.
- Passion for wine and an understanding of wine production, regions and pairings.
- Strong relationship-building and communication skills.
- Comfortable cold calling, approaching new accounts and initiating conversations with decision-makers.




- Highly organized with the ability to independently manage a large territory and consistently follow up on opportunities.
- Self-motivated, results-driven and accountable to established sales goals.
- Comfortable working independently while contributing and reporting to a small, close-knit family team.
- Valid Ontario driver's licence and reliable vehicle.
- Ability and willingness to travel extensively throughout Southern Ontario.
- Flexibility to attend occasional evening or weekend tastings and events.

Why Join Our Family?

- Represent high-quality, distinctive wines that we are proud to put our family name behind.
- Be part of a family business with deep roots and a bold vision for continued growth.
- Take ownership of a Southern Ontario territory with significant prospect to develop new business.
- Have the full support of the Colaneri family and winery team for tastings, events and sales initiatives.
- Work toward clear, measurable sales goals and targets.
- Benefit from a competitive base salary and uncapped commission structure that directly rewards growth and performance.

Compensation

This position offers a competitive base salary plus an uncapped, performance-driven commission structure. Our compensation model is designed to directly reward sales growth and new business development, giving successful representatives significant earning potential.

Additional details regarding compensation, incentives and travel expenses will be discussed during the interview process.

Pay: $60,000.00 per year

Benefits:

- Flexible schedule
- Mileage reimbursement
- On-site parking

Application question(s):

- Have you sold products into Grocery/Convience Stores or LCBO stores?
- Describe how you would develop a new sales channel for our wines.

Experience:

- Alcohol Sales: 3 years (preferred)
- General Sales: 2 years (preferred)

Work Location: In person

📌 Grocery and LCBO Territory Sales Representative (Canada)
🏢 Colaneri Estate Winery
📍 Canada