Canada Weather Gear is a Canadian lifestyle and outerwear brand offering affordable, functional, and stylish apparel for every season. Inspired by Canada’s diverse climate and outdoor culture, the brand creates jackets, outerwear, activewear, and everyday essentials designed to deliver comfort, quality, and value for active lifestyles.

Position Overview

The Director of Marketing leads the development and execution of integrated marketing strategies that drive brand awareness, customer engagement, retail traffic, and revenue. This role oversees the full marketing ecosystem from strategic planning and digital marketing to social media, content, advertising, CRM, retail, partnerships, and performance analytics.

Key responsibilities include:

1. Marketing Strategy & Planning

Develop and lead the overall retail marketing strategy, ensuring alignment with business, brand, merchandising, and revenue objectives. Build annual and seasonal marketing plans, establish priorities and KPIs, and identify opportunities to strengthen customer acquisition, retention, and sales.

2. Digital Marketing

Lead digital marketing initiatives designed to increase brand visibility, customer acquisition, website traffic, engagement, and conversion. Ensure digital channels work together to create a seamless customer journey from awareness through purchase and retention.

3. Social Media & Content

Develop a compelling social media and content strategy that strengthens brand identity, drives engagement, and creates meaningful connections with target customers. Oversee content planning, storytelling, creative development, and channel growth.

4. Retail Marketing & Store Experience

Develop marketing programs that drive traffic and sales across retail locations while creating a consistent and engaging customer experience. Partner closely with retail operations and merchandising to connect marketing initiatives to in-store performance.

5. CRM, Loyalty & Customer Engagement

Lead strategies that deepen customer relationships, increase retention, and maximize customer lifetime value.



Use customer insights and data to deliver relevant, personalized communications throughout the customer journey.

6. Campaigns, Promotions & Product Launches

Lead integrated marketing campaigns supporting product launches, seasonal initiatives, promotional periods, and key retail moments. Ensure campaigns are strategically aligned, creatively compelling, and effectively executed across all customer touchpoints. Work with merchandising and senior management to determine how promotions, sales events and product stories are communicated to customers.

7. Creative Production

Oversee photography, video, graphic design , campaign creative, and other marketing assets.

8. Events, Partnerships & Influencer Marketing

Develop experiences and strategic partnerships that increase brand awareness, customer engagement, and retail traffic. Identify opportunities to connect the brand with relevant cultural moments, communities, influencers, and organizations.

9. Brand Management

Protect and strengthen the brand across every customer touchpoint while ensuring marketing activities consistently reflect the brand's positioning, personality, and values.

10. Analytics, Performance & ROI

Use data, customer insights, and market intelligence to evaluate marketing effectiveness and guide decision-making. Establish a performance-driven approach that connects marketing investment to measurable business outcomes.

11. Budget Management

Lead the marketing team and external partners while managing resources effectively to deliver high-quality, high-impact marketing programs. Build a collaborative, accountable, and results-oriented marketing organization.

12.



Cross Functional Leadership

Work closely with merchandising, retail operations, e-commerce, finance and senior leadership so marketing supports the company's commercial priorities.

Qualifications

- Proven experience leading marketing strategy and initiatives, preferably within retail, fashion, consumer, or lifestyle brands.
- Strong leadership experience with the ability to lead teams, agencies, and cross-functional partners.
- Demonstrated expertise across digital marketing, social media, content, CRM, and retail marketing.
- Strong understanding of customer acquisition, retention, brand development, and retail customer experience.
- Experience managing marketing budgets, vendors, and multiple projects simultaneously.
- Strong analytical skills with the ability to use data and insights to measure performance and drive decisions.
- Excellent communication, presentation, organizational, and project management skills.
- Creative, strategic, commercially minded, and highly collaborative with a robust understanding of the retail customer.

Ideal Candidate

The ideal candidate is a strategic and commercially minded marketing leader who combines strong brand instincts with digital expertise and a deep understanding of the retail customer. They are equally comfortable developing the big-picture strategy, leading cross-functional teams, and driving execution that delivers measurable business results.

Canada Weather Gear welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates participating in all aspects of the selection process. Fairweather is committed to diversity, equity, and inclusion and to fostering a welcoming and inclusive work environment for all employees.

Pay: $100,000.00-$120,000.00 per year

Benefits:

- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Store discount
- Vision care

Work Location: In person

📌 Director of Marketing (North York)
🏢 Canada Weather Gear
📍 North York