29 Aug
|
Eau Claire Partners
|
Calgary
29 Aug
Eau Claire Partners
Calgary
Marketing & Growth Manager - Six-Month Contract
Job type: Full-time, six-month contract
Compensation: $6,000/month
Schedule: 40 hours per week, Monday to Friday
Location: In Person - Downtown office
Reports to: Founder and CEO
Future opportunity: Potential extension or permanent employment based on performance and business needs
About Eau Claire Partners
Eau Claire Partners is a growing Canadian financial services platform supporting independent insurance and wealth advisors. We provide advisors with technology, training, business development support and access to a professional community while helping them build independent and sustainable businesses.
We are looking for a hands-on Marketing & Growth Manager to establish a consistent marketing function and help define how Eau Claire is positioned in the market.
The Role
You will work directly with the Founder and CEO to clarify Eau Claire’s positioning, strengthen our digital presence and create marketing campaigns that attract qualified financial advisors.
You will also lead internal marketing that helps our existing advisors understand the company’s direction, engage with available programs and confidently communicate the Eau Claire opportunity.
This role requires someone who can develop a practical strategy and personally drive its execution. You will have access to internal creative and content support but will be accountable for setting priorities, coordinating projects and delivering measurable results.
Key ResponsibilitiesBrand Positioning
- Help define Eau Claire’s positioning, target audiences and core value proposition
- Develop clear messaging that differentiates Eau Claire from traditional MGAs, career agencies and network marketing organizations
- Translate complex offerings into clear and compelling language
- Maintain consistent messaging across the website, presentations, campaigns and internal communications
- Develop advisor stories, testimonials and case studies
Digital Marketing
- Build and manage a practical digital marketing strategy
- Establish a consistent presence across LinkedIn, YouTube, email and other relevant channels
- Manage the company’s content calendar
- Improve website messaging, search visibility and lead conversion
- Repurpose company events,
training and advisor activity into digital content
- Track reach, engagement, leads and campaign performance
Advisor Recruitment Marketing
- Develop campaigns targeting experienced insurance and financial advisors
- Create recruitment funnels, landing pages, email campaigns and webinars
- Work with business development leadership to improve lead quality and conversion
- Develop presentations and resources that clearly explain the Eau Claire opportunity
- Test campaign ideas and improve them using performance data
Internal Advisor Engagement
- Create internal campaigns that keep advisors informed and engaged
- Promote company events, training programs, tools and growth initiatives
- Help advisors understand the value available through the platform
- Support leadership with clear communication around new programs and company changes
- Gather advisor feedback and use it to improve communication and participation
- Strengthen advisor confidence in Eau Claire’s direction and long-term chance
Campaign and Project Management
- Lead marketing initiatives from concept through execution and measurement
- Coordinate internal writers, designers and other creative contributors
- Prepare clear briefs, timelines and deliverables
- Manage multiple projects in a fast-moving environment
- Provide regular reporting on marketing activity, results and next steps
Six-Month Priorities
During the initial contract, the successful candidate will be expected to:
- Establish clear brand positioning and core messaging
- Create a six-month marketing strategy and content calendar
- Build a consistent cadence across LinkedIn, email and the company website
- Improve internal advisor communication and engagement
- Launch at least two measurable advisor recruitment campaigns
- Develop advisor success stories and other proof-based marketing assets
- Establish baseline marketing metrics and monthly reporting
- Present recommendations for the next stage of Eau Claire’s marketing growth
Required Qualifications
- Minimum five years of professional marketing experience
- Demonstrated experience developing and executing marketing campaigns
- Strong positioning, messaging, storytelling and copywriting skills
- Experience with digital marketing, content development and email campaigns
- Ability to independently manage projects from strategy through execution
- Experience coordinating writers, designers or external service providers
- Strong understanding of marketing analytics and campaign measurement
- Excellent written and verbal communication skills
- Strong organizational skills and attention to detail
- Comfortable working directly with founders and senior leadership
Preferred Qualifications
- Experience in insurance, wealth management or financial services
- Experience marketing professional services or complex business opportunities
- Experience supporting recruitment, partnership or membership growth
- Familiarity with CRM systems, marketing automation and lead-generation funnels
- Experience working in a growing entrepreneurial organization
Who You Are
- You are both strategic and hands-on
- You can build structure where little currently exists
- You are comfortable starting with a blank page
- You understand how to make a company meaningfully different, not simply better
- You can simplify complex ideas without making them sound generic
- You take ownership and move projects forward without constant supervision
- You care about measurable business outcomes, not activity alone
- You can work with leadership to sharpen ideas and turn them into clear campaigns
How to Apply
Please submit your resume and examples of campaigns, positioning work or marketing initiatives you have personally led.
In your application, briefly answer the following:
- Tell us about a marketing function or campaign you helped build from the ground up.
- How would you approach marketing a platform that must attract new advisors while continuing to earn the confidence of its existing advisor community?
- Which marketing results or performance measures were you personally accountable for?
Pay: $6,000.00 per month
Work Location: In person
📌 Marketing & Growth - Six-Month Contract (Calgary)
🏢 Eau Claire Partners
📍 Calgary