Sales Director - U.S. MarketBased in Ontario | U.S. Commercial Market
Building Materials
$170K Base + Bonus | Electric Vehicle or Mileage Reimbursement | RRSP + Benefits
Our client, a leading North American
building materials manufacturer, is looking for a
Sales Director - U.S. Market
to lead its U.S. sales organization and help shape the next phase of growth.
Based in Ontario and reporting into senior leadership, this role will have full responsibility for an approximately $10M P&L; and lead a team of
four Sales Representatives across the United States .
This is not a role for someone who simply maintains the status quo. We are looking for a
player-coach
who can anchor the team, bring structure and accountability, challenge existing approaches when necessary, and personally step into the market when there is an opportunity to make an impact.
The business is heavily focused on the
ICI/commercial construction market, with a smaller residential component. Success requires someone who understands how building products are specified, sold and ultimately installed.
The RoleYou will have full ownership of the U.S. sales strategy, performance and P&L;, while remaining closely connected to customers and the market.
You will lead, coach and hold accountable a geographically dispersed sales team while also supporting them in the field on strategic opportunities. This includes working closely with
contractors, installers, specifiers and other key industry stakeholders, supporting education and product presentations, and helping close significant accounts and projects.
We are looking for someone who gathers information before making decisions. Someone who understands how to use
market intelligence, data, KPIs and competitive analytics
to identify opportunities, solve problems and determine where the business should focus next.
This individual will have the opportunity to
influence the direction of the company,



not simply execute an existing sales plan.
Key Responsibilities
Own and manage an approximately $10M U.S. P&L;, with accountability for revenue, profitability, growth and overall performance
Lead, coach and develop a team of 4 Sales Representatives across the United States
Establish clear KPIs, expectations and accountability across the sales organization
Act as a true player-coach, supporting the team in the field and becoming directly involved in strategic accounts and major opportunities
Develop and execute the U.S. commercial sales strategy with a strong focus on the ICI market
Drive specification-based sales and strengthen relationships with contractors, installers, specifiers and key accounts
Support customer education, technical presentations and product positioning
Help the sales team strategize and close large accounts and significant commercial opportunities
Gather and analyze market data, competitive intelligence, customer feedback and sales performance metrics
Translate market intelligence into clear, actionable commercial strategies
Identify gaps, solve problems and proactively implement solutions rather than waiting for direction
Bring structure and consistency to sales forecasting, pipeline management and performance measurement
Communicate complex business or market issues in a clear, logical and simple way
Work cross-functionally with leadership and internal teams to ensure the U.S. strategy aligns with broader company objectives
Provide market insight that can help influence the company's commercial and strategic direction




Travel approximately two weeks per month throughout the United States
Who We’re Looking For
Building materials experience is a must
Proven sales leadership experience within the commercial/ICI construction market
Experience leading and developing a geographically dispersed sales team
Robust understanding of specification-driven sales and the contractor/installer channel
Demonstrated P&L; ownership and financial accountability
A hands-on player-coach who is equally comfortable developing strategy and getting into the field with the team
Strong analytical capabilities with the ability to use data, KPIs and market intelligence to make sound commercial decisions
A natural problem solver who takes initiative and brings solutions
Highly accountable, logical and disciplined in their approach
Able to take complicated information and communicate it simply and effectively
Ambitious, driven and comfortable challenging the status quo
A strong team anchor who can create alignment, accountability and momentum
A go-getter mentality with the confidence to pursue and close significant opportunities
Based in Ontario and comfortable travelling extensively throughout the U.S.
Compensation & Benefits
Base salary: approximately $170,000
Performance-based bonus
Electric company vehicle or paid mileage, depending on preference/program
RRSP
Comprehensive benefits
Significant visibility with senior leadership
Opportunity to have a direct impact on the company's U.S. growth strategy and future direction
This is an opportunity for a commercial building materials leader who wants more than a traditional Sales Director position. If you enjoy
building teams, owning the numbers, solving problems, getting into the market and influencing where a business goes next, this is a role where you can make a measurable impact.
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