247labs is a leading software development company headquartered in Toronto, Canada. We specialize in providing custom software solutions, mobile app development, web development, and digital transformation services to clients across various industries. Our team of experienced professionals is dedicated to delivering innovative, high-quality solutions that drive business growth and exceed client expectations.

- Remote

Position Overview:

Location: Remote
Employment Type: Full-time
Level: Mid-to-Senior
Reports To: Head of Growth / Co-Founder

The Role
We’re hiring a B2C Mobile App Growth Expert to own user acquisition, activation, and monetization for our consumer mindfulness app — with a single mandate: take our active user base from where it is today (low thousands) to hundreds of thousands, a genuine 10x, while building a monetization engine that reliably converts free users into paying monthly and annual subscribers. This role is deliberately outcomes-first: we’re less interested in a growth philosophy and much more interested in what you’ve actually done before, which app, what the numbers looked like before and after, and exactly what you did to move them.
What You’ll Do

- Own and be accountable for one top-line target: growing the app’s active user base roughly 10x, from the low thousands to hundreds of thousands, with a clear channel-by-channel plan to get there and regular reporting against it.
- Own the full-funnel growth strategy — acquisition, onboarding/activation, engagement, and retention — in service of that target.
- Plan, launch, and optimize paid user-acquisition campaigns across channels such as Meta, TikTok, Google UAC/ASA, and app-store search ads,



managing budget against target CAC and payback goals.
- Drive App Store Optimization (ASO): keywords, listing creative, ratings/reviews strategy, and localization to lift organic installs.
- Design and own the freemium-to-paid conversion funnel — turning free users into monthly and annual subscribers — and be able to show the conversion-rate improvements you’ve driven.
- Decide, together with product and backed by data, exactly which features stay free and which sit behind the paywall — usage data, willingness-to-pay signals, and competitive benchmarking, not guesswork.
- Own pricing strategy for the app: set and test price points for the core subscription and any tiers or add-ons, run pricing experiments, and adjust based on results, including regional/geo pricing where relevant.
- Design and run structured A/B tests across onboarding, paywall placement and design, pricing, and messaging to lift activation and conversion.
- Build and maintain growth and monetization dashboards (MAU/DAU, activation, retention, free-to-paid conversion, ARPU, LTV, CAC, ROAS) and report on them regularly to leadership.
- Own lifecycle and re-engagement marketing — push notifications, email, and in-app campaigns — to bring lapsed users back and nudge free users toward conversion.
- Stay ahead of platform changes (iOS/Android policy, attribution/privacy shifts like SKAdNetwork and App Tracking Transparency) and adapt strategy accordingly.

Join our team:

If you are a motivated and experienced qualified with a passion for technology and a drive to succeed, we invite you to apply for the MINDSHIFT LABS: B2C Mobile App Growth Expert role and become part of our dynamic team at 247labs Inc.

📌 MINDSHIFT LABS:C Mobile App Growth Expert (Canada)
🏢 247 Labs
📍 Canada