Overview

We are launching several new consumer brands and are looking for an experienced Brand Copywriter to develop the written identity and messaging for each brand from the ground up. This is not an SEO, blog-writing, advertising, or performance marketing role. We are specifically looking for someone who understands brand copywriting, how to establish a brand's voice, personality, positioning, and messaging, and then carry that identity consistently across every customer-facing touchpoint. You will be given information about a product and the direction for the brand. From there, you will research the product, category, competitors, and target customer to develop a complete copy direction for the brand.

Responsibilities

- Brand positioning and messaging
- Brand voice, tone, and personality
- Taglines and slogans
- Key value propositions and product messaging
- Brand story and About Us content
- Product names and naming concepts where required
- Product descriptions
- Website headlines, subheadings, and supporting copy
- Homepage and landing page copy
- Collection/category messaging
- Calls-to-action and microcopy
- Product packaging copy
- Labels, inserts, cards,



and other physical brand materials
- Instructions and customer-facing product information
- Other written content required to create a consistent brand experience

Skills

- Professional experience in brand copywriting, brand development, or consumer branding
- Experience developing a brand's voice and messaging from scratch
- Strong understanding of consumer psychology and positioning
- Experience writing for consumer products and/or e-commerce brands
- Ability to research products, competitors, categories, and target audiences independently
- Experience writing both digital and physical brand copy
- Solid attention to detail and consistency
- Ability to work independently from a brief and take ownership of the copy direction

When applying, please submit your resume, portfolio, and 2–3 examples of branding-focused copywriting work that best demonstrate your ability to develop a brand's voice and messaging from the ground up.

Pay: $500.00 per day

Work Location: Hybrid remote in Markham, ON L3R 5G3

📌 E-Commerce Brand Copywriter - Contract Work (Canada)
🏢 Flowline Merchant Funding
📍 Canada