Big Boys With Cool Toys is looking for an experienced, hands-on Digital Marketing, Ecommerce & Technology Manager to join our team in Mississauga.

This is NOT a freelance position, NOT a consulting position, and NOT a fully remote position.

We are looking for someone who wants to become a real part of our company, work directly with ownership and staff, learn our operation, understand our products and customers, and take responsibility for helping improve our digital marketing, ecommerce, technology and automation systems.

IMPORTANT — PLEASE READ BEFORE APPLYING

DO NOT APPLY UNLESS YOU HAVE THE EXPERIENCE WE ARE LOOKING FOR.

We are not looking for someone who has simply boosted Facebook posts, made occasional Instagram content, taken an online marketing course, or managed a small advertising account.

We need someone with real, hands-on experience who can demonstrate that they know how to manage, analyze and improve an established ecommerce business.

DO NOT APPLY UNLESS YOU HAVE STRONG EXPERIENCE WITH:

- Meta Ads Manager
- Facebook and Instagram advertising
- Meta Business Manager
- Meta Pixel and conversion tracking
- Campaign optimization and budgeting
- Retargeting and audience development
- Google Ads
- Google Shopping
- Performance Max
- Google Merchant Center
- Google Analytics
- Shopify
- Ecommerce conversion optimization
- Product feeds and large product catalogues
- Reporting and analytics
- ROAS, CPA, CPC, CTR and conversion-rate analysis
- Website and ecommerce troubleshooting
- Technology and automation
- Working independently and completing projects
- Managing significant advertising budgets responsibly

If you have to learn the basics of these platforms after being hired, this is not the position for you.

What We Are Looking For

We want someone who can walk into an active ecommerce operation, look at what we are currently doing, understand it, identify problems and opportunities, and start helping us make improvements.

You must be comfortable being accountable for your work.

We do not want someone who disappears for several days, works without communication and then sends a report explaining what they were doing.

We want someone who communicates with ownership and the team, understands current priorities, executes the work and can clearly demonstrate:

- What you worked on
- What you changed
- Why you changed it
- What was accomplished
- What the numbers are showing
- What needs to happen next

Your ResponsibilitiesMeta Advertising

You will take an active role in managing and improving:

- Facebook Ads
- Instagram Ads
- Meta Ads Manager
- Meta Business Manager
- Meta Pixel
- Conversions API
- Product catalogues
- Retargeting
- Audiences
- Creative testing
- Campaign structure
- Advertising budgets
- Attribution
- Reporting
- Performance optimization

You must be able to monitor active campaigns and make intelligent adjustments based on actual results.

Google Advertising

You should have experience with:

- Google Ads
- Google Shopping
- Performance Max
- Search campaigns
- Google Merchant Center
- Google Analytics
- Conversion tracking
- Product feeds
- Remarketing
- Audience development

Shopify & Ecommerce





You will help us improve:

- Shopify administration
- Website structure
- Website performance
- Product pages
- Collections
- Website search
- Merchandising
- Conversion rates
- Checkout
- Shipping rules
- Customer experience
- Product data
- Tracking
- Promotions
- Ecommerce automation

Supplier & Inventory Integration

We operate a large ecommerce catalogue and work with multiple suppliers.

A major part of this position will involve helping us modernize how supplier product information and inventory communicate with our systems.

You should be comfortable researching and working with:

- APIs
- Supplier feeds
- Databases
- Inventory integrations
- Product imports
- Automated stock updates
- Product-data synchronization
- Large ecommerce catalogues
- Automation software

Our goal is to reduce unnecessary manual product entry and improve the accuracy and efficiency of our online inventory.

AI & Automation

We are actively looking to expand the use of AI and automation throughout the company.

Projects may include:

- AI telephone answering
- Automated call routing
- AI customer-service systems
- Automated FAQs
- Customer text systems
- Email automation
- Workflow automation
- Inventory automation
- Product-data automation
- Reporting automation
- Internal employee-assistance tools

We are looking for somebody who doesn't just talk about AI — we want somebody who can research, recommend and help actually implement useful systems.

Social Media & Content

You may also be involved with:

- Facebook
- Instagram
- TikTok
- Promotions
- Product launches
- Advertising creative
- Graphics
- Video
- Influencer campaigns
- Affiliate programs

This is not primarily a social-media-posting position. We are looking for someone who understands the business, advertising and ecommerce side behind the content.

Reporting & Accountability

Management needs to understand where our advertising money is going and what results it is producing.

You should be comfortable reporting on metrics including:

- Advertising spend
- Revenue attributed to advertising
- ROAS
- Cost per purchase
- Conversion rate
- CTR
- CPC
- Website sales
- Campaign performance
- Changes made
- Problems discovered
- Projects completed
- Projects currently underway
- Priorities for the following week

Work Location

This is currently an ON-SITE-FIRST position in Mississauga.

You need to spend significant time physically working with our team, particularly while learning the company.

You need to understand how our:

- Store operates
- Warehouses operate
- Products are sold
- Inventory moves
- Orders are processed
- Products are received and shipped
- Warranty department works
- Pre-orders work
- Suppliers operate
- Customer-service systems operate




- Marketing connects with actual day-to-day operations

You cannot understand this business properly by sitting at home and communicating only through email.

Remote Work

Limited remote work may eventually be available for work that genuinely makes sense to perform remotely.

Depending on performance, responsibilities and the projects underway, approximately one or two remote days during a five-business-day week may be considered.

Remote work must be approved and there must be a clear workload and deliverables for those working hours.

A permanent hybrid arrangement can be discussed later once you understand the business and demonstrate your ability to independently manage your responsibilities.

Hours & Compensation

Full-Time: Approximately 40 hours per week
Compensation: $35.00 CAD per hour
Location: Mississauga, Ontario
Employment Type: Employee — not independent contractor

This is intended to be a serious, long-term position for somebody who wants to become an important part of the company.

Who Should Apply

Apply if you are someone who:

- Has substantial hands-on digital advertising experience
- Understands ecommerce, not just social media
- Knows Shopify
- Understands Meta and Google advertising
- Is comfortable working with data
- Can troubleshoot problems
- Understands technology
- Is interested in AI and automation
- Can manage multiple projects
- Communicates clearly
- Takes initiative
- Can work directly with a team
- Can be accountable for approximately 40 productive working hours every week
- Wants to help build systems rather than simply complete isolated tasks

Who Should NOT Apply

Please do not apply if:

- You are looking for a fully remote job
- You are looking for freelance or contract work
- You want to manage your own schedule without accountability
- Your experience is primarily creating social-media posts
- You have little or no Meta Ads experience
- You have little or no Google Ads experience
- You have little or no Shopify/ecommerce experience
- You cannot explain ROAS, CPA, CPC, CTR and conversion rate
- You are uncomfortable being measured on completed work and results
- You are not comfortable working on-site in Mississauga
- You are looking to divide your paid workday between our company and other clients
- You need extensive training in the basic platforms listed above

We respect everyone's time. Please do not apply hoping to “learn the position” after being hired. We are looking for somebody who already has the core skills and experience and can demonstrate them.

How to Apply

When applying, please include a short explanation of your actual hands-on experience with:

- Meta Ads
- Google Ads
- Shopify/ecommerce
- Advertising budgets you have personally managed
- Examples of measurable results you have produced
- AI, automation, API or inventory-integration experience
- Your availability to work primarily in office in Mississauga

Applications that do not address these areas may not be considered.

Pay: $28.00-$34.00 per hour

Expected hours: 40.0 per week

Benefits:

- Casual dress
- Flexible schedule
- On-site parking

Work Location: In person

📌 Digital Advertising Specialist – Meta, TikTok & Google AdsDigital Marketing, Ecommerce & Technology (Canada)
🏢 Big boys with cool toys
📍 Canada