Pay Range: $95,000 - $125,000At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-SharingProgram to assist with retirement savings; comprehensive paid benefits; a 15% discount onHome Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.With a career at The Home Depot, you can be yourself and also be part of something bigger.Technical SEO (Search Engine Optimization) LeadPosition OverviewThe Technical SEO (Search Engine Optimization) Lead proactively identifies SEO opportunities, independently creates solutions based on a business problem and supports the overall SEO Team Vision for The Home Depot Canada by attracting quality traffic to our website for lead generation, engagement, and revenue. This role serves as a lead on SEO data capability projects and a large SEO portfolio, collaborating with different teams and leadership, providing SEO project estimates for prioritization of tasks, balancing Earned Media team workload, and mentoring SEO analysts and Content analysts on the Earned Media team.This role is also responsible for leading data capability initiatives that drive business profitability, increase efficiencies, and improve customer experience. This position will help enable The HomeDepot.Ca teams to identify optimization opportunities and make data-driven decisions that drive traffic and conversion. This role will be an integral part of the team to improve overall SEO program performance by leveraging data as a competitive advantage and seeking out new SEO opportunities.This role will be proficient in SQL, GBQ and Tableau, and will potentially work with IT, Analytics, Product and Marketing team, which will require critical planning, and execution in a quick-paced environment. This individual must possess a strong understanding of the marketing landscape for maximizing the organic discoverability within search engines such as Google, YouTube, Pinterest, Bing, and other Earned Media.Key ResponsibilitiesSEO Data Analysis & ReportingOwn and establish SEO KPI dashboards and regularly monitor and report out to internal stakeholdersLeverage large-scale data to build dashboards and other capabilities to create efficiencies in SEO reporting, SEO research, and analysis,



drive stronger insights and drive increased SEO trafficEvangelize SEO KPIs and data sources to build enhanced views and capabilitiesLead and establish the analysis of SEO KPIs and measure performance of projects and/or SEO initiativesAutomate data feeds via Google BigQuery and Tableau and leverage APIs to push and pull data from various third-party sourcesIdentify and lead initiatives leveraging data to support process improvements and enhanced SEO reporting and research opportunitiesSEO StrategyLead and guide SEO analysts in conducting SEO research, providing deliverables and executing recommendations for areas including but not limited to an Ecommerce category portfolio, Technical SEO and Local SEODefine & Support the SEO Strategy for The Home Depot Canada properties and prepare actionable plans and recommendations to Senior LeadershipDrive vision & purpose by combining SEO research with business goals to drive alignment with partnersProject ManagementManage and improve internal process and alignment with other departments (UX, Product, IT, Merchandising, Marketing and more)Communicate to team and management on project development, timelines, and resultsWork with cross-functional stakeholders from Merchandising, Product Management, IT, Analytics, Business Intelligence, Earned Media, and others to ideate and execute SEO strategyPartneringWork with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing codeAdvocate for SEO-friendly design & SEO-compatible architecture and developmentLead SEO Consultation as subject matter expert in technical SEO and local SEOTeam LeadershipBecome the team expert in in-house SEO Tools and continue to find ways to improve the tool stack and SEO Analysts’ training and research processTrain/develop analysts to support the growth of the Earned Media TeamDelegate/guide work to SEO and Content analysts where neededCompetenciesCollaboratesAction OrientedDrives ResultsCommunicates EffectivelyPlans and AlignsSkillsStrong analytical skills with attention to detail; self-starterPrior analytics and data analysis experienceProficient with data visualization software (preferably Tableau)Proficient running queries against data (preferably with Google BigQuery or SQL)Experience with a modern scripting language a plus (preferably Python)Project management experience associated with interactive marketing and/or web projectsExperience utilizing statistical techniques to identify key insights that help solve business problemsWorking knowledge of Microsoft Excel and Power PointAdvanced experience with website analysis using a variety of analytics tools (Google Analytics, Adobe Omniture)Experience using SEO and business-related tools including Google Search Console, Conductor, BrightEdge, Google Adwords, Botify, ScreamingFrog, Ahrefs and other site crawling and keyword research toolsProven experience in search engine marketing tactics including on page, off page, social and local SEO strategiesDirect Manager / Direct ReportsReports to Senior Manager of SEO & ContentTravel RequirementsLimitedTravel to Toronto Store Support Location Monday to Wednesday each weekPhysical RequirementsExtended SittingRepetitive TasksHybrid WorkRemoteTravel to store locations as neededWorking ConditionsWorking in an office setting: computer work, camera on virtual meetings, taking support callsMinimum EducationUniversity/College degree in a related area of study, or equivalent experienceEducation in a quantitative field (Computer Science, Math, Statistics, etc.) a plusMinimum Years of Work Experience3-4 years experience in Search Engine Optimization (SEO), Content Marketing and related fields1-2 years experience leading a team a plusMinimum Leadership ExperiencePrevious leadership experience an assetBilingual in French and English is an assetCertificationsNoneOther Requirements/AssetsE-commerce knowledge and experience a plusA basic understanding of HTML/CSS a plusExperience defining and communicating SEO strategy and roadmaps to Senior LeadershipProven ability to work collaboratively to improve workflows, solve problems and take actionExperience working with Content Management System (CMS) and building/administering content in CMS environments a plusIn our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada usesArtificial Intelligence (AI) technology to assist with the screening and assessment of applicantsfor this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.#J-18808-Ljbffr

📌 Lead, Search Engine Optimization (7 Month Contract) - $95,000 - $125,000 A Year (Winnipeg)
🏢 The Home Depot Canada
📍 Winnipeg