Pay Range$95,000 - $125,000Pay OverviewAt The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-SharingProgram to assist with retirement savings; comprehensive paid benefits; a 15% discount onHome Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.Company StatementWith a career at The Home Depot, you can be yourself and also be part of something bigger.Position OverviewTheLoyalty Marketing Manageris a data-driven loyalty marketer who will own the strategy and execution of our Pro Xtra loyalty program across the full customer lifecycle. They will translate business goals into segmented personalized and automated journeys that drive meaningful growth in member acquisition, engagement, retention and lifetime value (LTV). They will partner closely with key partners from product, merchandising, analytics, media and UX to evolve the program value proposition, tiers and rewards to deliver measurable growth. They will track and communicate progress and results regularly to ensure visibility and alignment.Key ResponsibilitiesLoyalty Marketing Strategy & Program OperationsContribute to the multi‑year Pro Xtra loyalty strategy and translate it into annual and quarterly lifecycle marketing plans that drive acquisition, engagement, retention, and win‑back through segmented and personalized journeys.Own insight‑driven loyalty marketing briefs that define target audiences, member value propositions, journey intent, and success metrics, guiding cross‑functional execution.Partner with product, merchandising, analytics, media, UX, and platform partners to evolve the loyalty value proposition, including benefits, tiers, rewards, and offers aligned to member and business needs.Oversee day‑to‑day loyalty program operations, including promotion setup, benefit fulfillment, quality assurance, and member communications, ensuring a seamless member experience.Collaborate with Analytics and platform partners to apply customer insights, guide next‑best‑action decisions,



and support program scalability and operational effectiveness.Champion The Home Depot brand values across all member‑facing loyalty communications, leading additional loyalty initiatives as required.Customer Focus & Campaign PerformanceLead loyalty performance reviews, ensuring alignment between member outcomes, program KPIs, and broader business objectives.Apply performance insights and customer data to optimize loyalty initiatives in‑flight, communicating results and learnings against defined KPIs to inform future planning.Incorporate customer research, first‑party data, loyalty insights, and competitive trends into upfront loyalty planning and prioritization.Partner with key stakeholders to support loyalty marketing investment decisions, ensuring spend is aligned to initiatives that drive engagement, retention, and lifetime value.Track and report on loyalty ROI and member impact, providing insights and recommendations that strengthen ongoing loyalty strategy and execution.Build deep expertise in the Pro customer, loyalty landscape, and key drivers of member behavior and value.Team Collaboration & LeadershipSupport, inspire, and motivate fellow colleagues, direct reports, and managers alikeLead, coach and develop small direct team of Marketing Specialists into a high‑performing teamSupport and enable a culture of individual and team growth and developmentBuilding Relationships & Stakeholder EngagementBuild close, collaborative, meaningful working relationships with key business partners including merchandising pro operations, marketing, media and ecommercePartner closely with key stakeholders to drive loyalty and brand authority across owned and paid media and look for ways to leverage cross‑portfolio promotion opportunitiesLiaise with US counterparts to ensure effective integration, knowledge sharing and use of resourcesCompetenciesAction OrientedCollaboratesCustomer FocusDrives ResultsCommunicates EffectivelyPlans and AlignsDevelops TalentEnsures AccountabilitySkillsSelf Starter :



Driven by results and continuous improvementStrategic Thinker : Translates high level marketing strategies into actionable plans and briefsCustomer-Centric : Uses data & insights to guide marketing strategies and decisionsAdaptable : Thrives in dynamic, fast‑paced environments; embraces changes and ambiguityTeam Leader:Builds solid partnerships; people first leader; maintains positiveattitudeCreative & Analytical Skills : Strong skills in creativity, data analysis, and project managementDirect Manager/Direct ReportsReports to the Sr. Marketing Manager, Merch Marketing & LoyaltyTwo (2) associates report into this role, a Sr. Marketing Specialist and a Business AnalystTravel RequirementsTravel to Store Support Centre 5 days a week, Monday to FridayConduct store walks as needed (Home Depot, Competitors and non-Competitors)Physical RequirementsExtended SittingIn Office RequirementOn‑Site, 5 days a week, Monday to FridayWorking ConditionsWorking in an office setting: computer work, camera on virtual meetings, taking support callsWorking in stores and/or the Innovation CenterMust wear mandatory attire when required (ie. Steel toe boots, Apron)Minimum EducationUndergraduate degree or college diploma preferably in business or marketingMinimum Years of Work Experience7+ years in marketing, loyalty, retail, or consumer productsMinimum Leadership Experience5+ years leading teams or cross‑functional initiativesProven track record of developing and leading high‑performing teams.Strong ability to influence and build relationships with key stakeholders.CertificationsNoneOther Requirements/AssetsPrevious loyalty experienceAdvanced capability in MS PowerPoint, Excel, Word, OutlookFamiliarity with CRM products and loyalty platformsBilingual (English/French) will be considered an assetIn our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada usesArtificial Intelligence (AI) technology to assist with the screening and assessment of applicantsfor this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.#J-18808-Ljbffr

📌 Marketing Manager, Loyalty - $95,000 - $125,000 A Year (Winnipeg)
🏢 The Home Depot Canada
📍 Winnipeg