LocationHybrid (Toronto) or Remote (Canada-wide)OverviewAt Mortgage Automator, we help private lenders run and grow their businesses with software built for the realities of direct lending. The direct lending space is evolving quickly. More competition, more sophistication, and higher expectations from borrowers and investors are changing how lenders operate and grow. That creates a real opportunity for Mortgage Automator to play a bigger role in how this market develops.The OpportunityThis role is an opportunity to be part of that build. The work will be hands-on, varied, and visible, with no two days looking exactly the same. This is a role for a Demand Generation Manager who sees marketing as a system. Someone who can execute across channels while thinking about how everything connects, from the first touch to a closed deal. Someone who is comfortable getting into the details, but also steps back to ask what is working, what is not, and what should change. There is no perfectly defined playbook, so the expectation is to take ownership, run with ideas, and help build something that improves over time. This role suits someone who enjoys figuring things out, not just following a plan. The role reports to the Head of Marketing and works closely with Sales, Product, Customer Success, RevOps, and Design to turn ideas into pipeline.What You'll DoPlan and run campaigns that bring in qualified leads and turn them into meetings and opportunitiesBuild and manage workflows in HubSpot to support nurturing, follow-up, and conversionOwn email marketing across newsletters, nurture programs, webinar and event promotion, and outbound sequencesPartner with Sales to improve how leads are followed up on and convertedWork with Product and Customer Success to bring real customer stories and insights into campaignsCollaborate with Design and external partners to produce clear,



high-quality assetsTrack performance and use it to improve what is being done, not just report on itTest current ideas, channels, and tools, including where AI can help move faster or work smarterWhat Success Looks LikeGrowth in inbound pipeline, measured by meetings booked, opportunities created, and revenue generatedStronger conversion from lead to meeting to opportunityCampaigns that improve over time because they are being actively optimizedA marketing function that feels connected, focused, and aligned with salesRequirementsWhat You Bring4-7 years in B2B marketing, ideally in SaaS or a related spaceStrong, hands-on experience with HubSpot, especially workflows and campaign executionConfidence running email programs that drive engagement and conversionA clear understanding of how marketing contributes to revenue, not just lead volumeThe ability to manage multiple projects without losing focusComfort working with data and using it to make decisionsCuriosity and initiative, with a tendency to look for better ways to do thingsHow You WorkYou think about how things connect, not just the task in front of youYou bring ideas forward and are comfortable trying themYou care about doing good work and getting it out the doorYou collaborate well and help keep projects movingYou are motivated by seeing your work turn into real resultsBenefitsTime Off & Work-Life Balance: Comprehensive Time Off – a competitive paid vacation package designed to ensure you have the space to unplug and recharge throughout the yearHolistic Wellness Leave: Dedicated personal leave that supports your total well-being, whether you need time for physical recovery or a mental health breakCommuter-Friendly Hybrid: A flexible schedule that blends collaborative office time with the convenience of working from homeTeam Culture & Perks: Catered lunches, growth & learning opportunities, and a modern workspace equipped with the tools you need to succeedSalary: $95,000 - $115,000 (depending on experience)#J-18808-Ljbffr

📌 Demand Generation Manager - C$95,000 - C$115,000 A Year (Winnipeg)
🏢 Mortgage Automator
📍 Winnipeg