Develop and execute employer branding strategies to attract high-quality candidates across key talent segmentsDefine and refine the Employee Value Proposition using data, research, and employee insightsManage and evolve CBC/Radio-Canada’s employer brand guidelines, including voice, tone, visual identity, diversity, and reconciliation commitmentsCollaborate with hiring managers, communications, subject matter experts, and recruiting teams to identify needs and competitive advantagesPartner with Marketing to align employer-brand messaging with the overall brand identityDevelop content including social media posts, videos, blogs, and employee storiesManage and optimize the organization’s presence on employer review sites such as Glassdoor and LinkedInDesign recruitment marketing campaigns, including job ads, email campaigns, and careers-page contentDevelop, implement, and manage the Talent Acquisition social media strategy across Instagram, LinkedIn, X, Facebook, and TikTokEstablish KPIs and analyze campaign performance and candidate-engagement metricsProvide insights and recommendationsEnsure a consistent and positive candidate experience across all touchpointsMonitor industry trends and competitor employer-branding strategiesBuild a differentiated employer brand that strengthens the organization’s ability to attract and engage top talentRequirementsBachelor’s degree in Marketing, Communications, Human Resources, or a related field5 years of experience in employer branding, recruitment marketing, or digital marketingFluency in English and French, both spoken and writtenStrong content creation and storytelling skillsExcellent knowledge of social media platforms, best practices, and analytics toolsSolid understanding of SEO,



keyword research, and web traffic metricsExperience with writing, graphic design, and video productionProficiency in tools such as Canva and Adobe Creative Suite is a plusStrong communication, writing, and interpersonal skillsCreative mindset with an eye for design and aestheticsFamiliarity with applicant tracking systems and recruitment toolsUnderstanding of equity, diversity, and inclusion initiatives in recruitingCreativity and innovationStrategic and critical thinkingProject management and organizational skillsAbility to influence stakeholdersCandidates may be subject to skills and knowledge testingCandidates advancing in the recruitment process must complete a mandatory criminal record check; other background checksmay applyCore CompetenciesDemonstrates expertise in developing and executing employer branding strategies, leveraging data and insights to enhance the Employee Value Proposition. Proficient in content creation across various platforms, with a robust focus on social media strategy and analytics to optimize candidate engagement.Highest-signal resume keywordsEmployer BrandingRecruitment MarketingContent CreationSocial Media StrategyFluency in English and FrenchATS Optimization KeywordsHard SkillsEmployer BrandingRecruitment MarketingContent CreationSEOProject ManagementData AnalysisGraphic DesignVideo ProductionDigital MarketingKPI DevelopmentSoft SkillsStrong CommunicationInterpersonal SkillsCreativityStrategic ThinkingAbility to InfluenceIndustry KeywordsEmployee Value PropositionDiversity and InclusionCandidate ExperienceEmployer Review SitesTalent AcquisitionTools & TechnologiesCanvaAdobe Creative SuiteSocial Media PlatformsAnalytics ToolsApplicant Tracking Systems#J-18808-Ljbffr

📌 Bilingual Senior Specialist, Strategic Talent Acquisition Brand (Varennes)
🏢 CBC / Radio-Canada
📍 Varennes