OverviewAs Canadian Tire Corporation continues its mission of being customer‑obsessed and making data‑driven decisions, the Customer Research team plays a critical role in delivering high‑quality qualitative and quantitative insights across the organization. The team supports quarterly tracking, category and brand research, custom ad‑hoc studies, and strategic insight projects to ensure the voice of the customer informs business decisions.What You’ll DoThis role is an exciting opportunity for an early‑career quantitative market researcher or consumer insights professional to join a high‑impact in‑house research team at one of Canada’s largest retailers. Reporting to a Manager, Customer Research, the Research Consultant will support the execution of end‑to‑end quantitative research projects. This includes contributing to survey design, programming, data analysis, synthesis of insights, and storytelling to help internal stakeholders make informed, customer‑centric decisions.Research projects may span customer journey mapping, concept and creative testing, usage & attitudes studies, drivers and barriers analysis, pricing and feature evaluation, opportunity sizing and other foundational research initiatives.Support end‑to‑end execution of quantitative research projects, from project kickoff to final reportingAssist with research request intake by participating in briefing meetings and clarifying business objectivesDevelop and review survey questionnaires to ensure clarity, flow, and alignment with research goalsProgram surveys in‑house or with external partners (e.G., Sparq, Alida) and ensure data qualityCreate and manage sampling plans while following best practices for panel usage and respondent experienceAnalyze quantitative data using Excel and contribute to insight synthesis and key learningsBuild clear, story‑driven PowerPoint presentations with actionable recommendationsSupport presentations to stakeholders and participate in insight discussionsCollaborate closely with cross‑functional partners across marketing, merchandising,



and strategy teamsPartner with third‑party research vendors when needed and support outsourced projectsContribute to innovation and learning within the research team, including exposure to advanced analytics methodologies (e.G., conjoint, segmentation)What You Bring2+ years of experience in quantitative market research (agency, consultancy, or client‑side)Undergraduate degree in business, marketing, analytics, social sciences, or a related fieldSolid understanding of market research fundamentals, including survey design, sampling, and data interpretationHands‑on experience supporting quantitative studies from design through reportingStrong Excel skills for data analysis and PowerPoint skills for insight storytellingAbility to manage multiple projects or workstreams with guidance and prioritize effectivelyStrong written and verbal communication skills, with comfort presenting findings to internal audiencesDetail‑oriented, curious, and eager to learn in a fast‑paced, collaborative environmentA positive, team‑first mindset with an interest in growing as a research professionalCorporate – PermanentWe’re always looking for great talent! In addition to competitive pay, we offer:Comprehensive benefits and retirement programsPerformance incentives, Continuing Education ProgramsOther perks to support your well‑beingCareer growth opportunities and product discountsBroadband Salary Range:$53,000 – $88,000 CADOur typicalhiring rangeis between $53,000 and $70,000 CAD. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role‑specific requirements. For critical roles,



the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.This posting represents an existing vacancy within our organization.We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. We dream big and work as one to innovate with purpose for our customers, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, learning opportunities, Profit Sharing, and retirement and savings programs for eligible employees. Our enhanced flex benefits program includes mental health perks in the amount of $5,000 per year for benefits‑eligible employees and their families, including total well‑being resources.Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups. If you require any accommodation in applying for this role or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.#J-18808-Ljbffr

📌 Consultant, Customer Research - C$53,000 - C$70,000 A Year (Winnipeg)
🏢 Canadian Tire Corporation
📍 Winnipeg