Director, EventsJob OverviewWe are looking for an experienced and strategic Director, Events to lead our corporate event strategy, execution, and team management. This role will own and manage Varicent's events program across company-hosted events, including in-person and virtual events, third-party conferences, trade shows, and regional events. This role is responsible for the full event lifecycle, from building the events roadmap and planning each event through execution, follow-up, and reporting. This role leads the event function by providing clear direction, coaching, and hands-on support to ensure the team delivers high-quality events on time and within budget. Success in this position means delivering well-organized, brand-aligned events that support business goals such as awareness, engagement, meetings, pipeline impact, customer loyalty, and partner engagement.Key ResponsibilitiesOwn and manage the full events strategy roadmap across company-hosted events including in-person and virtual, third-party conferences, trade shows, and regional events.Build and maintain the annual and quarterly events calendar, including recommending which events the company should host, attend, sponsor, expand, change, or discontinue.Set clear goals for each event, including goals related to brand awareness, audience engagement, sales meetings, pipeline impact, customer retention, partner engagement,



and attendee experience.Own the end-to-end event lifecycle across the full events portfolio, from strategy, planning, budgeting, and logistics through execution, follow-up, reporting, and continuous improvement.Create and manage event project plans, timelines, workback schedules, task lists, deadlines, budgets, stakeholder updates, and post-event reports.Manage all event logistics depending on the event, including registration, communications, agendas, speakers, presentations, signage, booth materials, giveaways, shipping, staffing, travel, venues, food and beverage, audio/visual needs, production, lead capture, and follow-up.Manage trade show participation, including booth planning, booth setup, staff schedules, meeting space, sponsorship deliverables, attendee engagement, shipping, and lead capture.Partner with Marketing, Sales, Customer Success, Product Marketing, Field Marketing, Partner Marketing, Creative, Communications, Finance, Legal, and leadership teams to align event goals, messaging, audience strategy, responsibilities, timelines, and follow-up.Ensure each event is qualified, well-organized, accessible, and aligned with company brand standards.Build, manage, and track event budgets across assigned events and the broader events portfolio, including forecasts, estimates, invoices, purchase orders,

📌 Director, Events (Toronto)
🏢 FunnelCake
📍 Toronto