RoleJob Type:Full-TimeLocation:Vancouver, BCSchedule:Currently 2 days WFH / 3 days in-office (Please note, this may change and evolve based on the needs of the business)Salary:Starting at $60,000, depending on experienceAdditional:Benefits, seasonal pieces, additional holiday time and employee discountAbout UsFounded by Miriam Alden in 2014, Brunette the Label is a Vancouver-based clothing brand designed in Canada with a mission to support all babes, all day, every day.How we make people feel is the most important thing.The RoleWe are seeking a motivated Social Media & Digital Marketing Operations Coordinator to join our small, dedicated team. This is a hands‑on execution role, working closely under the Brand Director to implement campaigns and initiatives.This hands‑on role focuses on social media operations and execution, including reporting, running paid social and digital ads, and assisting with e‑commerce operations and email marketing campaigns as assigned. You will ensure that all digital initiatives run smoothly, are delivered on time and accurately, and are followed up with proper reporting.The ideal candidate is organized, detail‑oriented, proactive, and reliable. You will execute all digital initiatives as directed by the Brand Director and CEO, with whom you will work closely, ensuring precision and efficiency. You’ll embrace the collaborative spirit of a small team, where no task is too small.Reporting to the Brand Director, you will take ownership of day‑to‑day social, digital marketing, and e‑commerce operations, completing all tasks efficiently and accurately. This role is fully centred on execution,



ensuring all initiatives are delivered according to plan.This is a hands‑on Social Media & Digital Marketing Operations Coordinator role, responsible for executing campaigns, managing daily digital operations, supporting content creation, and assisting with marketing initiatives across social, e‑commerce, and email channels under the direction of the Brand Director.Role OverviewFilm, edit, post, and boost social media content across platforms as directed, including leading Instagram Trial Reels and assisting with TikTok and Instagram posts alongside the Brand Director.Create, post, and maintain content specifically for Pinterest.Manage community engagement, including responding to comments and messages and posting daily Instagram Stories.Support paid advertising campaigns by monitoring and optimizing performance on a weekly basis.Assist with e‑commerce operations on Shopify, including product page and homepage updates.Assist with email marketing campaigns, flows, and automations.Maintain the content calendar, keeping it up to date based on upcoming marketing campaigns.Track and report performance metrics for review, including identifying insights and suggesting optimizations.Take ownership of assigned tasks,



embracing the small‑team spirit where no task is too small.Constantly look for ways to improve the customer experience and increase engagement and conversion across all platforms.Work closely with the Brand Director to ensure smooth day‑to‑day operations across social, digital marketing, and e‑commerce initiatives.Provide hands‑on support for events, sample sales, pop‑ups, and other in‑person operational initiatives as needed, which may occur on weekends or evenings, including setup, sales floor support, selling, and takedown.Bonus: Experience with SEO, website optimization, meta tags, site structure, and Google Analytics.What You Bring3+ years of experience in social media operations, digital marketing, or e‑commerce coordination.Hands‑on experience with Shopify, email marketing platforms (Klaviyo or similar), social media platforms, and paid advertising platforms (Meta, TikTok, Pinterest, Google).Strong analytical skills with the ability to track performance and suggest optimizations.Extremely organized, detail‑oriented, and comfortable managing multiple priorities.Self‑starter with an entrepreneurial mindset and a cooperative approach.Comfortable exploring AI tools and new platforms to support marketing and operations.Experience in fashion, lifestyle, or direct‑to‑consumer brands is a plus.Career‑minded with an interest in long‑term growth within the company.Embraces the small‑team spirit and flexible approach, understanding that no task is too small.Curious, eager to learn, and willing to try new approaches to improve campaigns and operations.Stays on top of trends and continuously suggests new ideas to drive growth and opportunity.Valid Driver’s License.To apply, please email your resume and cover letter to [email protected]#J-18808-Ljbffr

📌 Social Media & Digital Marketing Operations Coordinator - C$60,000 A Year (Winnipeg)
🏢 Brunette the Label
📍 Winnipeg