OverviewWe 're looking for a Lifecycle Marketing Manager to own user retention and feature adoption, reporting directly to the founders. The role is both technical and creative; you will be responsiblefor engaging, educating, and retaining both marketplace and subscription users through email, in-app messaging, and feature marketing campaigns. The ideal candidate is analytical, creative, and self-motivated — able to plan, execute, and measure lifecycle initiatives end-to-end with little guidance.ResponsibilitiesOwn lifecycle marketing campaigns across email, popups, and in-app messaging to drive engagement, retention, and upsellPlan and execute feature GTM campaigns (launch emails, adoption flows, educational content) to ensure new features are discovered and usedBuild churn-prevention and winback flows to improve subscription and marketplace retentionWrite compelling copy for lifecycle touchpoints and feature campaignsSegment users and personalize communication to increase activation and long-term engagementBuild and document repeatable processes for lifecycle campaigns, ensuring emails are consistently launched, tested, and measuredMonitor and improve email deliverability (domain reputation, list hygiene, bounce/complaint rates)



to maximize inbox placementCollaborate with PM and founders to align lifecycle initiatives with ongoing experiments or product launchesAnalyze lifecycle and retention data to form insights and optimize campaignsReport regularly on retention and lifecycle KPIs to the foundersSpeak with users to understand pain points and opportunities for re-engagementPlan features or experiments in the product related to retentionRequirementsExperience managing lifecycle/CRM marketing in a product-led growth (PLG) companyStrong understanding of user retention levers, subscription dynamics, and churn preventionExcellent copywriting skills across email and in-app messagingKnowledge of email deliverability, segmentation, and marketing automation toolsData-driven mindset with experience running and measuring lifecycle experimentsComfortable working in a scrappy, fast-paced workplace with limited resourcesGeneralist operator who can own strategy, execution, and reporting end-to-endSelf-sufficient and accountable to deadlinesAble to translate findings into product changes or new featuresNot mandatory, but highly valuedPersonal projects that demonstrate your abilities pertaining to this rolePrevious experience with 2-sided marketplacesBenefitsRemote role with possibility to meetup with other Vancouver based team$80k-$100k/year (CAD $110,000 - $140,000)2 weeks paid vacationAnnual cash performance bonus based on the growth and performance of the companySignificant growth potential in both role and compensation as we continue to scale#J-18808-Ljbffr

📌 Growth Product Marketer - C$110,000 - C$140,000 A Year (Winnipeg)
🏢 Savvy Talent
📍 Winnipeg