The Omnichannel Campaign Lead (Associate Manager, Media Activation) leads the strategy, execution oversight, and optimization of paid media campaigns across paid search, paid social, programmatic display, and retail media platforms. This role partners closely with Sales, Planning, Accounts, and Ad Operations to deliver high‑performing, data‑driven media programs that achieve measurable business outcomes.You will own campaign health from launch through reporting, using performance metrics such as ROI, CPA, pacing, and audience match rates to guide optimization decisions. This role also drives improvements in activation processes, communication, and operational efficiency.What You'll DoCampaign Performance and Budget ManagementOwn end‑to‑end performance and oversight across a portfolio of campaigns, ensuring timely launches, solid optimization, and accurate reportingCollaborate with cross‑functional partners to design media programs to deliver on common advertiser objectivesManage budgets and pacing to maximize ROI while maintaining financial stewardshipAnalyze performance trends and diagnose issues across platforms, proactively recommending optimizationsEnsure campaigns align with advertiser objectives, category priorities, and retail media best practicesAnticipate risks and performance challenges, bringing forward‑looking recommendations to sales podsCustomer Success and Account SupportAct as the senior Activation lead for one or more sales pods, providing strategic campaign updates and performance insightsSupport client and internal stakeholder conversations with clear, data‑backed recommendationsDistill complex platform setups and performance data into accessible, actionable insightsPartner with Sales and Accounts to respond to client questions, escalations, and performance reviewsMaintain strong visibility into upcoming campaign launches, live performance,



and reporting needsCollaboration with Ad Operations RolesPartner closely with Ad Operations teams responsible for hands‑on executionProvide clear briefs, pacing guidance, and optimization direction to ensure flawless deliveryWhat You Bring5‑7+ years of experience managing and optimizing digital advertising campaigns across paid search, paid social, display, and retail mediaBachelor’s degree in a field related to Marketing, Advertising, Business Analytics, or equivalentExpertise in data analysis, leveraging metrics to justify, optimize and report on campaign outcomesExperience with retail media platforms such as Walmart Connect, Amazon DSP, or similarProven ability to manage complex campaign portfolios and competing prioritiesConfidence influencing cross‑functional partners and providing strategic recommendationsA proactive, solutions‑oriented mindset with strong ownership, personal accountability, and attention to detailBenefitsComprehensive benefits and retirement programsPerformance incentives, Continuing Education ProgramsOther perks to support your well‑beingCareer growth opportunities and product discountsCompetitive salary within $64,000.00 – $105,000.00 per annum (dependent on experience and market)Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. If you require accommodation in applying for this role or throughout the interview process, please let us know and we will work with you.#J-18808-Ljbffr

📌 Omnichannel Campaign Lead - $64,000 - $105,000 A Year (Winnipeg)
🏢 Canadian Tire Corporation
📍 Winnipeg