Are you the kind of person who sees content strategy as a system to be architected, not a collection of random tactics?Do you approach client problems analytically—diagnosing root causes through data before designing solutions?If that sounds like you, you might be the strategist we’re looking for at Foundation.Foundation is a remote B2B content marketing agency working with ambitious SaaS and Higher Ed brands that expect more than content production—they expect strategic thinking, analytical rigor, and measurable growth. We help organizations scale through SEO, content, and strategic distribution. The people who succeed here are independent thinkers who solve problems through analysis, build frameworks that create clarity, and deliver results without needing constant direction or validation.Why This Role ExistsFoundation is growing, and most of our best client relationships start with great strategy work. Our strategists are the intellectual foundation of what we sell and how we deliver: they're the ones who translate business problems into content systems that actually move metrics. As we scale, we need more strategic capacity from people who can think independently, diagnose complex situations, and build frameworks that guide execution across teams.Who This Role Is ForPeople who are energized by solving complex problems through data and transparent frameworks.Value both autonomy and structured collaboration. You’re comfortable leading your own work while integrating effectively within cross‑functional teams.Enjoy communicating insights backed by evidence and logic, helping others understand the “why” behind each strategy.Thrive in environments that balance creative thinking with analytical precision.Prefer clarity, process, and repeatable systems over guesswork or improvisation.Take pride in refining strategies through iteration and measurement.Who This Role Is Not ForNeed high levels of social interaction or collaborative ideation to do your best workPrefer relationship management and client servicing over analytical problem‑solvingAvoid diving into data or struggle to translate insights into structured recommendationsExpect someone else to define the strategy while you execute pieces of itView content strategy as primarily creative brainstorming rather than systematic thinkingWhat You'll Be Responsible ForYou own content strategy and strategic outcomes for assigned client accounts. This means you're accountable for diagnosing business challenges,



designing content systems that address them, and ensuring those systems drive measurable growth. You build frameworks, identify patterns in performance data, and translate complexity into clarity for both clients and internal teams. You work independently but provide direction to others—your judgment shapes what gets built and how success is defined.Core ResponsibilitiesDevelop and execute comprehensive, data‑driven content strategies aligned with client objectives and performance goals.Analyze audience insights, funnel data, and geographic trends to uncover strategic opportunities.Lead collaborative planning sessions with SEO, Paid Media, and Production teams to ensure content programs operate as cohesive systems.Conduct recurring content audits, identifying growth gaps and recommending improvements.Build scalable frameworks and documentation to standardize strategy execution across accounts.Present strategic findings, performance outcomes, and recommendations to clients and internal stakeholders with clarity and authority.Mentor junior strategists by modeling analytical depth, structured thinking, and skilled communication.Maintain alignment between content initiatives and larger digital marketing and business KPIs.What Success Looks LikeYour client accounts are hitting or exceeding content-related KPIs: traffic growth, qualified leads, conversion improvementsClients trust your strategic judgment and defer to your recommendations because they see the data and logic behind themInternal teams execute more confidently based on your strategic direction—fewer questions, less rework, clearer alignmentYou've identified and documented strategic patterns across accounts that others can apply: frameworks for content systems, diagnostic approaches, performance benchmarksLeadership sees you as someone who requires minimal oversight but delivers high‑quality strategic work consistentlyRequired Experience:5+ years in content strategy, editorial planning,



or digital marketing.Proven success developing content programs that achieve measurable business outcomes.Advanced analytical and reporting skills (e.G., Google Analytics, Ahrefs, HubSpot).Experience managing content ecosystems and coordinating across teams (SEO, Paid Media, Creative).Exceptional written and verbal communication—able to translate complex insights into clear, persuasive narratives.Comfort presenting to clients and stakeholders, focusing on evidence and structured recommendations.Work Setup: Fully remotePrimary Target Locations: Canada, LATAM, Europe Candidates outside these regions may be considered only if experience is exceptional and working hours align.Timezone: Required overlap with EST timezoneCompensationBase Pay Range: $90k – $99k CAD / year Range reflects the North America region. May vary for candidates in other regions based on cost‑of‑labor norms.Expected Total Comp (OTE): $100– $110 CAD / yearTotal compensation includes: Company‑wide profit sharing + Commission on expansions/extensionsHow We Set Comp: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.TECH BUDGETWe will give you a budget to buy the gadgets and tech you need to execute.Note: This benefit is available to residents of Canada only.100% REMOTEFlexible work environment—we expect you to work hard, but give you the freedom to do it in your preferred setting.ALL NATIONAL HOLIDAYSWe offer time off for all National Holidays. Whether you’re living in Canada, US, Australia or Japan — you’ll get those days off.Benefits after three months:PAID TIME OFFWELLNESS & FITNESS COVERAGEWe cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.Note: This benefit is available to residents of Canada only.EDUCATION REIMBURSEMENTLearning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars and purchase materials that will help you grow professionally and personally.COMPETITIVE MEDICAL & DENTAL BENEFITSWe offer a competitive dental and healthcare benefits plan for colleagues and their families.Note: This benefit is available to residents of Canada only.How to ApplyAs part of your application, please complete the Culture Index survey. This must be submitted to be considered for the role.Once completed, please follow this link to submit your application form for the position.#J-18808-Ljbffr

📌 Senior Content Strategist - C$90,000 - C$99,000 A Year - Remote (Winnipeg)
🏢 Foundation
📍 Winnipeg