The Market Sales Leader (MSL) is accountable for driving profitable sales growth, developing people, increasing market share, and strengthening customer relationships within the regional marketplace. This role leads the execution of the Direct Store Delivery Excellence (DSDE) Playbook, partnering closely with Frontline Independent Operators to grow both the business and our teams. The MSL applies strong leadership and sales expertise to deliver world‑class sales and merchandising execution, meet customer needs, and support the personal and professional development of others while contributing to a high‑performance, people‑first culture.What You’ll DoLead with purpose by modelling DSDE practices and Bimbo Canada values every daySet explicit goals, inspire performance, and build a culture of continuous improvementDrive profitable growth by identifying new opportunities and executing strong sales plansCoach and develop Independent Operators through hands‑on leadership and feedbackEnsure compliance with company policies while promoting a zero‑injury safety cultureLead consistent execution of world‑class DSD sales and merchandising practicesUse sales data and digital tools to make smart,



store‑level decisionsBuild trusted customer relationships that deliver resultsPartner with Marketing to support regional initiativesWhat Success Looks LikeSales and returns performance vs. planStrong execution of sales and merchandising standardsGrowth in distribution, promotion, and in‑store executionImproved SOP compliance across the regionWhat You BringProven sales leadership and business acumenA people‑first mindset with strong coaching skillsAccountability, ownership, and the ability to influence and inspireA customer‑focused, results‑driven approachExperience & EducationPreferred post‑secondary education and related experience1‑3 years’ sales experience, preferably in a CPG and/or Direct Sales Delivery (DSD) environmentDemonstrated people and business growth resultsDeveloped effective sales management accountability systemBuilt commitment and teamwork while maintaining a creative and positive work environmentProficient technology and computer skills: proficient at Word, PowerPoint, and ExcelThe annual salary range for applicants is: $67,700–$80,000, which does not include discretionary bonus compensation or our comprehensive perks package. Actual compensation offered to the successful candidate may vary from the posted hiring range based upon geographic location, work experience, education, and/or skill level, among other factors.#J-18808-Ljbffr

📌 Market Sales Leader - $67,700 - $80,000 A Year (Winnipeg)
🏢 Bimbo Canada
📍 Winnipeg