Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest-growing start‑up on the "Inc. 500 List." We’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.Benefits & CompensationExtended Health, Dental & Vision BenefitsPaid Vacation, Statutory Holidays, and Sick LeaveCoffee and snacks110-180K CAD per yearSummaryYami has built a strong foundation serving a highly engaged global customer base and continues to expand its international footprint. As we enter the next stage of growth, Canada represents a key strategic market for expansion, offering strong demand, a growing Asian diaspora, and significant long‑term e‑commerce chance.Canada Expansion & Role OverviewWe are hiring a Country Manager / General Manager, Canada to lead Yami’s market entry and long‑term expansion in the region. This is a hands‑on yet strategic leadership role with full P&L; ownership, responsible for driving revenue growth, profitability, and operational scalability across the Canadian market.The role will define and execute the Canada strategy, in alignment with C‑level leadership, including GMV growth, customer acquisition, conversion rate optimisation, retention, and unit economics, while building a sustainable and scalable local business. The leader will be accountable for translating market opportunities into measurable business outcomes, including revenue growth, margin expansion, and overall market share development.The ideal candidate is a data‑driven operator and builder with strong business instincts, someone who can move fluidly between strategy and execution, and who understands how to use metrics, customer insights, and financial levers to scale a business from early‑stage entry (0 to 1) to long‑term growth, while adapting Yami’s model to local Canadian market conditions.Ultimately, this leader will be responsible for building a high‑performing Canada business with clear accountability for revenue growth, profitability, customer experience, and operational efficiency, establishing Yami as a leading e‑commerce platform for Asian products in Canada.ResponsibilitiesOwn full P&L;, including revenue growth, profitability,



and cost controlDefine and execute Canada market entry and expansion strategy in alignment with global leadershipIdentify growth opportunities across categories, channels, and partnershipsDevelop deep understanding of Canadian consumers, especially the Asian diasporaTranslate customer insights, competitive dynamics, and market trends into localised growth strategies across marketing, merchandising, and productBuild strong local brand presence and customer engagementLead end‑to‑end e‑commerce business operations, including merchandising strategy, pricing, promotions, and assortment planningDrive GMV growth, conversion, and customer retentionCollaborate with HQ on platform, product, and growth initiativesOversee end‑to‑end local operations, including fulfillment, logistics, inventory planning, and last‑mile deliveryOptimize inventory, warehousing, and distribution efficiencyEnsure compliance with Canadian regulatory, tax, and trade requirementsBuild and lead a high‑performing local team across functionsFoster a high‑performance culture aligned with Yami’s values and missionDrive performance management, capability building, and develop leadership depth and succession planning for long‑term scalabilityOperate as an AI‑native leader, leveraging AI tools, automation, and data systems to improve decision‑making and operational efficiencyAct as the key bridge between HQ (US/China) and the Canada teamAlign global strategy with local execution while ensuring rapid and effective decision‑making and actionsEnsure clarity in priorities, communication, and individual and teams’ execution accountability across time zonesQualificationsBachelor’s degree or above in Business, Economics, Engineering, or related field10–15+ years of progressive leadership experience in e‑commerce, retail, or consumer‑facing industriesStrong bilingual communication skills in English and Chinese,



with the ability to translate strategy into clear execution and align teams across all organisational levelsProven track record of full P&L; ownership or leading a significant business unitExperience building and scaling businesses in high‑growth or startup environments strongly preferredExperience in the North American market required; Canada market experience is a strong plusStrong understanding of end‑to‑end e‑commerce business models, including growth, monetisation, operations, and customer lifecycleDemonstrated ability to scale businesses from early‑stage entry to long‑term growth (Zero‑to‑one & One‑to‑Many)Strong business judgement with ability to balance growth, profitability, and operational efficiencyProven ability to build, lead, and scale cross‑functional teams in a quick‑paced environmentStrong organisational leadership skills with experience in talent development, performance management, and culture buildingHigh adaptability and comfort operating in ambiguous, fast‑changing environmentsBuilder mindset with strong ownership and execution driveStrong proficiency in leveraging AI tools, automation, and data‑driven systems to improve operational efficiencyMust have legal authorisation to work in CanadaCompensation Transparency: Final salary offers are determined based on a variety of factors, including the candidate’s specialised experience, skill set, and existing professional network in the local market.Accessibility & Inclusion: Yami is an equal opportunity employer committed to diversity. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, Yami will provide accommodation to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate, please inform our team of the nature of any accommodation(s) that you may require.AI Disclosure & Transparency: All final hiring decisions, interviews, and candidate evaluations are conducted by our human recruitment team. We ensure that our use of technology supports, rather than replaces, fair and equitable human judgment.Work Authorization: Applicants must be legally authorised to work in Canada at the time of application. Yami does not provide visa sponsorship or relocation assistance for this position.Only those selected for an interview will be contacted.#J-18808-Ljbffr

📌 Country Manager/General Manager, Canada - C$110,000 - C$180,000 A Year (Winnipeg)
🏢 yami]
📍 Winnipeg