Job Description Pay Range: $60,000 - $90,000At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-SharingProgram to assist with retirement savings; comprehensive paid perks; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you're also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.Home Depot is looking for a Senior Digital Personalization Specialist to join the Digital Content & Personalization team. This role will focus on executing, and optimizing personalized digital experiences, primarily across website personalization and digital marketing campaigns, in close partnership with Marketing, Creative Services, and Technology teams.This is a role suited for someone who is both creative and analytical, who can translate complex campaign objectives into personalized customer experiences, configure advanced rules and triggers, and track performance to drive continuous improvement and innovation.Key ResponsibilitiesCampaign Planning & Setup (35%) :Partner with Marketing team to understand campaign goals, audiences and timelines.Plan and coordinate campaigns end-to-end, including timelines, dependencies, and project management.Leverage Customer Data Platform (CDP) data to support personalization strategies and targeting segments.Ensure strong organization, and documentation across initiatives.Hands-on execution of personalization campaigns, including:



Business rulesTriggersSegmentsDecision logicCampaign Operationalization & Analysis (35%):Assist with ongoing governance of digital personalization initiatives, with a strong focus on website personalization.Work closely with Creative Services to gather, manage, and deploy creative assets, ensuring alignment with personalization best practices.Analyze personalized campaigns to derive actionable insights, track campaign effectiveness, and inform strategic decisions.Analyze Digital Asset Management (DAM) platform, Customer Data Platform (CDP), and Orchestration system to continually improve, enhance, and scale future campaigns.Strategic Implementation (30%):Identify opportunities for process operationalization, automation, and enhancements in systems, and to be an active participant of implementation for these solutions.Support and optimize campaign execution within Salesforce Marketing Cloud Engagement and other equivalent personalization platforms.Provide recommendations to maximize overall personalization impact.CompetenciesPlans and AlignsCommunicates EffectivelyCollaboratesAction OrientedDrives ResultsSkillsAnalytical, influential, and interpersonal skillsHigh attention to detail and organizational skillsPropensity for problem-solving and critical thinking skillsData Analysis and InterpretationCustomer-Centric:



Using insight and feedback to enhance personalized campaignsDirect Manager/Direct ReportsReports to Manager of PersonalizationNo direct reportsTravel RequirementsLimitedTravel to store locations as neededPhysical RequirementsExtended SittingRepetitive Tasks (office work)Location5 days in officeWorking ConditionsWorking in a corporate office setting: computer work, in-person meetings, and camera-on virtual meetingsMinimum EducationUniversity/College degree in a related area of study, or equivalent experienceMinimum Years of Work Experience3-5+ years of experience in digital marketing, personalization, marketing technology, or digital operations.Minimum Leadership ExperienceDemonstrated experience leading project teams or managing complex stakeholder relationships.CertificationsSalesforce (Trailhead Academy) or Amperity (Learning Lab) certifications are highly preferredOther Requirements/AssetsHands-on experience with Salesforce Marketing Cloud PersonalizationStrong understanding of personalization from various digital channels, or digital customer experiences (eCommerce experience preferred)Working knowledge of Customer Data Platforms (Amperity)Organizational, communication, and stakeholder management skillsAnalytical mindset with the ability to interpret performance data and provide recommendationsExposure to Adobe AEM or other CMS platformsPrior eCommerce experience is a plusExperience working with vendors or third-party personalization tools to drive business growthIn our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.Your email Submit

📌 Senior Digital Personalization Specialist (Toronto)
🏢 The Home Depot Canada
📍 Toronto