Explore the impactful role of Shopper Product Strategy Lead at Mars Wrigley, focusing on shopper marketing analytics and decision-driven strategies in North America. As a key leader, you will collaborate with data engineers and business teams to formulate actionable insights that drive marketing success and foster innovation. This global position requires adept relationship building and a keen understanding of shopper marketing analytics to deliver robust solutions and capabilities. Key Responsibilities:
Lead analytics development for optimizing shopper marketing investments
Deliver comprehensive analytics and marketing campaign measurement
Spearhead complex projects that offer actionable market insights
Partner with stakeholders for effective problem-solving




Manage and translate business needs into analytics priorities

Requirements:
Bachelor’s degree in Business Administration, Engineering, or related
Significant experience in analytics and shopper marketing
Robust focus on translating insights into business applications
Proven relationship-building skills with senior stakeholders
Familiarity with statistical techniques and consumer data methodologies

Shape the future of shopper marketing at Mars Wrigley with your advanced analytical expertise.

📌 Shopper Product Strategy Expert At Mars Bolton
🏢 Mars
📍 Bolton