KEY PURPOSE STATEMENTThe Sales Enablement Manager will be responsible for leading Asahi Canada’s insights strategy, enabling commercial and marketing with sound data and actionable outputs to deliver commercial growth. As the owner accountable for the current‑to‑world Asahi Canada CRM platform, this individual will ensure embedment, adherence and enablement of the sales platform and enable growth through leveraging the tool to make sound field and head office strategic decisions that power our business forward and deliver against our commitment of premiumization. Strategic insight and support will evolve our commercial plans, track and measure in accordance with KPIs, and enable growth through visibility and accountability, including communication to regional sales teams.Role OverviewThe Sales Enablement Manager will oversee and execute local consumer and customer business insight initiatives, ensuring the brand and commercial strategy is properly reinforced and represented in market. The Manager will liaise with global counterparts to leverage assets, adapt them for the local market, initiate deep dives in owned data to create impactful selling stories for Brand Marketing and Commercial teams, and ultimately enable the commercial engine to deliver the sales plan with breakthrough data points to unlock growth. The Manager will support external (customer, third‑party) data and publish performance reports to empower cross‑functional teams to act on opportunities with pace, intersect challenges, and deliver fact‑based planning with measurable outcomes. Through wholly owned data collected via the Asahi Canada CRM platform,



the Manager will ensure data hygiene processes are adhered to and that teams are empowered to leverage the CRM in sales appointments, being the centre of excellence to maximise the value of insight.Key ResponsibilitiesData & ReportingAct as manager of key monthly commercial reports, ensuring timely and accurate publishing.Continuously optimize reporting structures to enhance business insights.Promote an “insight to action” culture across commercial teams.CRM ChampionParticipate in launch of new CRM platform for Asahi Canada, including embedment of training and acting as centre of excellence for the tool.Support launch and ongoing improvements of the new CRM platform.Provide training, guidance and best practices to drive adoption.Consumer and Customer InsightsWork with Asahi Global Insights and Regional Insights functions to engage, learn and lift key commissioned reports to enable Asahi Canada with the latest intelligence.Collaborate with global, regional and local insights teams to access and adapt reports for the Canadian market.Refresh and enhance insights materials based on evolving needs.Customer & Commercial Facing SupportSupport Key Accounts with ad‑hoc requirements,



including customer engagement.Provide ad‑hoc analytical and presentation support for Key Account teams.Support customer engagement initiatives with data‑driven insights.Learning & DevelopmentSupport talent and capability development goals by partnering with departments to conduct educational and training sessions.Deliver capability‑building and training sessions to empower the organization.LeadershipProvide leadership, coaching and development to one direct report, Retail Sales Analyst.Coach and develop the Retail Sales Analyst to achieve strong analytical output and prioritization skills.Promote analytical excellence to elevate decision‑making across teams.Key Capabilities RequiredUniversity degree in Business or related field.Experience in the field of CPG/alcoholic beverages in Canada (5 years minimum).Commercial business and sales orientation with a strict focus on results; experience in Sales or Commercial Marketing is an asset.Budget development and tracking experience.Self‑sufficient, independently driven, keen problem‑solver; action to insight.Strong communicator and ability to influence.Passionate about enabling growth, enjoys process improvement or curious in new methodologies.Some evening work and travel required.ASAHI BEHAVIOURSIndividuallyCommitted – we do what we say we will do.Cooperative – we are stronger when we work together.Curious – we are open‑minded and discover better ways.Bold – we are clear and decisive in whatever we do.Empowering – I bring out the best in my people.We appreciate and review all applications but contact only those applicants who best fit our requirements.Asahi Canada welcomes applications from people with disabilities and will make accommodations, upon request, for any part of our selection process.Pay Range:$104,000 – $130,000#J-18808-Ljbffr

📌 Sales Enablement Manager - C$104,000 - C$130,000 A Year (Winnipeg)
🏢 Asahi Canada
📍 Winnipeg