Elevate your career as Vice President of Performance Marketing at Backcountry. This hybrid position allows you to shape strategies across our vibrant brand family while based in Toronto. In this role, you will have the unique responsibility of managing the performance marketing P&L; and creating a multi-year strategy for leading brands like backcountry.com.

Collaborating closely with Creative and eCommerce teams, you will drive alignment in marketing programs and ensure impactful media investments. Success in your role will be established through measurable improvements in campaign performance and team efficiency. Key Responsibilities:
Own the P&L; and strategy for Performance Marketing
Define budget allocations based on comprehensive analytics




Create scalable campaign playbooks for diverse platforms
Promote continuous testing and learning culture
Monitor competitor strategies and adapt quickly Requirements:
Bachelor’s degree in Marketing, Business, or related area
12+ years in performance marketing, with leadership experience
Proven results in managing multi-brand marketing budgets
Robust technical skills in digital marketing and analytics
Experience in active lifestyle or sporting goods sectors Utilize your marketing expertise at Backcountry to make a significant impact on our brand and team growth.

📌 Lead Performance Marketing At Backcountry Toronto (Canada)
🏢 Cscgeneration 2
📍 Canada