Senior Performance Marketing Manager, Paid Acquisition (iGaming)Location: in-office, full-time (Concord, ON)About BlazeosoftBlazesoft is a global gaming and digital entertainment company, and its marketing division delivers a full suite of performance marketing services to internal brands and external clients across the US, LATAM, and EuropePosition SummaryWe are seeking a Senior Performance Marketing Manager to join our marketing division to own user acquisition performance across a portfolio of client accounts. The successful candidate will manage multi-million-dollar monthly media budgets, with Meta as the primary channel, and will be accountable for delivering against agreed ROAS, CPR, and first-time-deposit targets for each client.This is a senior, hands-on position with direct budget authority, close collaboration with our in-house creative team, and regular exposure to client stakeholders and senior leadership.Key ResponsibilitiesOwn user acquisition performance across an assigned portfolio of client accounts, measured against ROAS, CPR, and cost-per-FTD targets.Set performance targets with leadership and clients, monitor results, and implement corrective action where performance deviates from plan.Plan, launch, and optimize campaigns with Meta, TikTok, Snapchat, Google, and programmatic.Manage multi-million-dollar monthly spend, allocating budget across channels based on performance,



and balancing competing client priorities.Optimize continuously through bid strategy, audience segmentation, placement selection, and creative rotation.Maintain a structured A/B testing framework across audiences, creative, placements, and landing pages, applying learnings across the portfolio.Define creative testing priorities and brief the in-house art and motion teams, ensuring assets remain compliant with platform policy and market advertising standards.Own conversion tracking integrity across accounts, including Meta Conversions API, server-side tracking, and server-to-server postbacks.Build reporting that provides visibility from impression through to deposit, including cohort and lifetime value analysis, and present results and recommendations to clients on a regular cadence.Design and scale AI-enabled, automation-first workflows across campaign management, reporting, and creative production to improve performance, team productivity, and speed of insight.Monitor platform policy, privacy, and attribution changes, adapting strategy proactively, and evaluate recent growth opportunities across emerging channels.RequirementsDemonstrated depth in Meta Ads. Candidates must have personally managed and scaled Meta accounts at significant budget levels and be able to discuss

📌 Senior Performance Marketing Manager, Paid Acquisition (Igaming) (Vaughan)
🏢 BLAZESOFT
📍 Vaughan