Location: Toronto, ON, CA Calgary, AB, CA T2G 1S5 Vancouver, BC, CA Edmonton, AB, CADescriptionAre you a data-savvy email marketing expert who loves turning audience insights into high-performing campaigns? Do you thrive at the intersection of data strategy, marketing technology, and customer communications? If so, we have an exciting opportunity for you!The TELUS Rewards team is looking for a driven and detail-oriented Email Marketing & Data Manager to own and elevate how we communicate with our members and leverage data to drive program growth. This is a high-impact individual contributor role where you'll manage the full lifecycle of TELUS Rewards email communications — from strategy and build to send and performance analysis — while also leading how we harness first-party and partner data through cutting-edge data collaboration tools, including Cleanrooms.Impact and What We'll Accomplish TogetherHere’s the impact you'll make and what we'll accomplish together:Own the end-to-end management of TELUS Rewards email communications — from strategy and creative briefing through to build, QA, deployment, and performance reportingBuild, configure, and launch email campaigns using marketing automation platforms such as Marketo or Eloqua, ensuring accuracy, deliverability, and brand consistencyDevelop and manage a structured email calendar, coordinating sends across member lifecycle stages, promotional campaigns, partner activations, and program updatesDesign and implement A/B testing frameworks to continuously optimize subject lines, content, CTAs, and send timing to maximize open rates, click-through rates, and conversionsMonitor and report on email campaign KPIs — including deliverability, engagement, and member behaviour — and translate insights into actionable optimization strategiesWork closely with the Database Management Team to ensure accurate audience segmentation, list hygiene, and compliance with CASL and privacy regulationsLead the strategy and execution for managing, optimizing,



and activating TELUS Rewards first-party data and partner data assetsIdentifying audience insights and co-marketing opportunities from dataPartner with internal data, analytics, and technology teams to develop data pipelines and audience segments that power personalized member communicationsIdentify opportunities to leverage partner data to enhance targeting, improve campaign relevance, and increase program value for membersEnsure all data practices adhere to TELUS privacy policies, CASL requirements, and applicable regulatory standardsCross-Functional CollaborationServe as the primary liaison between the TELUS Rewards marketing team and the Database Management Team for all email and data-related initiativesCollaborate with partnership and campaign teams to develop and execute email activations tied to key partner campaigns (e.G., WestJet, and other program partners)Work with Brand and Communications teams to ensure all email communications reflect TELUS Rewards brand standards and messaging guidelinesPartner with Legal, Regulatory, and Privacy teams to ensure all email and data practices remain compliantProvide data-driven insights and performance reporting to senior leadership to inform program strategy and investment decisionsQualificationsWhat You BringBachelor's degree in Marketing, Business Administration, Data Science, or a related field5+ years of progressive experience in email marketing, marketing automation, and/or data-driven marketing rolesHands-on experience with enterprise email marketing platforms such as Marketo, Eloqua, or equivalent marketing automation toolsDemonstrated experience with Data Cleanrooms (e.G., Snowflake Data Clean Room, Optable, Google PAIR, LiveRamp Clean Room, or similar) for privacy-secure data collaborationStrong understanding of audience segmentation, list management,



and CRM data structuresProficiency in email performance analytics — open rates, click-through rates, deliverability, and conversion tracking — with experience translating data into actionable insightsStrong knowledge of CASL, GDPR, and email marketing compliance best practicesExcellent project management capabilities with the ability to manage multiple campaigns and priorities simultaneouslyStrong attention to detail — you take pride in flawless email builds and zero-error campaign deploymentsEffective communicator with the ability to collaborate across technical and non-technical teamsNice to HavesExperience in loyalty, rewards, or customer engagement program marketingExperience with data visualization tools (e.G., Tableau, Looker, Power BI) for campaign reportingKnowledge of HTML/CSS for email template customization and troubleshootingExperience working with a Database Management or Marketing Operations teamBackground in telecommunications, travel, retail, or financial services industriesSalary Range: $86,000-$136,000Performance Bonus or Sales Incentive Plan: 15%BenefitsComprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your familyFlexibility to work in-office, virtually or a combination of both, based on the role's requirementsGenerous company matched pension and share purchase programsOpportunity to give back to communities in which we work, live and serveCareer growth and learning & development opportunities to develop your skillsAnd much more...AccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.EEO StatementWe’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here.#J-18808-Ljbffr

📌 Senior Market Manager-Email Strategy & Execution - C$86,000 - C$136,000 A Year (Winnipeg)
🏢 TELUS Rewards
📍 Winnipeg