*This role is open to remote based candidates based in Canada with a preference for Vancouver-based candidates*We’re looking for a Demand Generation Specialist to join our team and help drive the next stage of our growth. As our Demand Generation Specialist, you will own and run demand generation programs that drive qualified pipeline, with a strong focus on ABM execution, B2B email nurturing, digital advertising, campaign performance, and funnel reporting.If you consider yourself a creative B2B marketer who uses data to make robust decisions, AI toolsets to orchestrate performance, and is energized by connecting marketing execution to pipeline impact, we’d love to hear from you.This role is a great fit for someone who is ready to join a lean and dynamic team that offers an opportunity for a high level of individual responsibility, ownership, and impact.Who we areAt Traction Rec, community is at the heart of everything we do. We empower nonprofit organizations such as YMCAs, Jewish Community Centers, Boys & Girls Clubs of America, and Salvation Army Kroc Centers to strengthen their communities through technology built on the Salesforce platform.We are committed to the Pledge 1% for the Planet, dedicating 1% of our time, product, profit, or equity to supporting environmental and community causes.We have received recognition such as:Salesforce Nonprofit Sales Partner of the Year and ISV Partner of the YearGlobe & Mail's Top Growing Companies of 2024 and 2025Deloitte's Technology Fast 50 winner 2024Deloitte's Technology Fast 500 winner 2024 and 2025We live our values: Community, Authenticity, Impact, Fun, and Growth.Skills3-5 years in B2B SaaS demand generation, growth, or digital marketing rolesProven track record of building and optimizing campaigns that drive pipelineStrong understanding of funnel metrics and conversion optimization across the buyer journeyHands‑on experience with AI‑powered demand generation tools, Salesforce and Account Engagement (Pardot) including lead scoring, segmentation,



and automationComfortable owning campaign performance and reporting with the ability to turn data into actionExperience running A/B tests and experiments across channels, email, and landing pagesExperience managing digital campaign budgets and optimizing spend for performance and ROIAbility to manage multiple campaigns at once with strong attention to detailStrong instincts for messaging and content that drives engagement and conversionComfortable contributing to content development in a lean team environmentSelf‑starter who can move quickly and collaborate cross‑functionallyBonus points if you have experience with website CMS and conversion optimizationWhat You Will Be DoingExecute and optimize demand generation programs that drive qualified pipeline including always‑on campaigns, ABM, and event follow‑upHelp improve how we measure and scale demand generation through clear reporting, actionable insights, and improved data quality and effectiveness across the MarTech stackSupport demand generation for new markets through targeted campaigns, messaging, and web experiencesExecute ABM programs using enterprise motions including targeted ads, personalized email outreach, and tailored landing page experiencesOwn our email marketing program end to end including segmentation, persona nurture workflows, and campaign executionContinuously optimize and manage our paid digital campaigns across channels, providing budget recommendations grounded in performance dataPartner with the Marketing Director to inform content priorities based on campaign performance and audience insightsCollaborate on and contribute to campaign content such as emails, landing pages,



and briefs while leveraging team support for larger assetsSupport SEO and AI‑driven search visibility efforts by optimizing content and identifying opportunities to improve performancePartner with specialized external partners to advance projects and meet set objectivesRun and iterate on experimentation initiatives, including A/B testing to improve performance and conversionOwn and optimize marketing’s use of technology, AI tools and Account Engagement (Pardot) to improve automation, segmentation, and reportingDevelop and maintain reporting dashboards, using data and attribution insights to improve campaign performance and pipeline outcomesCollaborate with Sales on system alignment and lead scoring modelCompensationOur market‑based compensation structure starts at $80,000–$90,000 per year. The range varies based on experience, skill level, and internal equity. This range reflects base pay only and does not include our competitive bonus program and benefits.Our Approach to AIWe use AI as a tool to help us work smarter and more creatively, but our recruitment process is 100% human. From resume review to interviews to job offers, every step is led by real people who care about real people.EEO and InclusionAt Traction Rec, we believe that diversity and inclusion are essential to our success. We are committed to building a team that reflects the diversity of the communities we serve, and we actively seek and welcome candidates from all backgrounds. Our hiring process is designed to be fair, welcoming, and respectful to all candidates, regardless of race, ethnicity, religion, gender, sexual orientation, age, ability, or any other characteristic protected by law.We encourage everyone to bring their authentic selves to the interview process and join us in building a diverse and inclusive culture.We encourage candidates who may not meet every single requirement to apply, as we value diverse experiences and perspectives.Please note that employment is contingent on the successful completion of background and reference checks.#J-18808-Ljbffr

📌 Demand Generation Specialist - $80,000 - $90,000 A Year - Remote (Winnipeg)
🏢 Traction Rec
📍 Winnipeg