Social Media & Communications Specialist (Contract)5700 Yonge St, North York, ON M2M 4K2, CanadaJob DescriptionThe Social Media & Communications Specialist is tasked with executing and overseeing QFG’s external online representation, specifically aligned with our Employer Brand Strategy. The role extends to internal communications, fostering our organizational culture and enhancing employee engagement. The primary objective is to elevate national and global awareness of our employer brand, with a strategic emphasis on attracting top talent, bolstering recognition for early careers, and cultivating interest from key players in the talent landscape.This is a 12‑month contract position.BenefitsHealth & wellbeing resources and programsPaid vacation, personal, and sick days for work‑life balanceCompetitive compensation and benefits packagesWork‑life balance in a hybrid environment with at least 3 days in officeCareer growth and development opportunitiesOpportunities to contribute to community causesWork with diverse team members in an inclusive and cooperative environmentResponsibilitiesAccountable for crafting and executing QFG's Social Media strategy with a focus on enhancing employer branding. This entails meticulous planning and creation of content, as well as the ongoing management and analysis of various social platforms and company profiles, such as LinkedIn, Instagram, Glassdoor, etc. Additionally, responsible for the development and implementation of dynamic internal communications actively promoting employee engagement, fostering awareness, and enhancing understanding of QFG’s mission, vision,



and values.Develop and implement a social media strategy aligned with QFG’s employer brand strategyCreate content for social media channels to promote QFG’s Employer Brand including photography, videography, editing and internal approvals for contentWork with key internal stakeholders to brainstorm content ideas, in line with QFG’s Brand & Talent Attraction strategyMeasure social media performance in relation to Talent AcquisitionSupport and evaluate results of social media campaigns with hiring teamsAdhere to QFG’s brand style guide, ensuring that we produce high‑quality contentPromote QFG’s employer value proposition through social channelsCreate and manage a content calendar and provide talent branding strategiesWork with the marketing team to leverage best practices, cross‑promote, and streamline Questrade’s initiatives from both the client and employer perspectiveContinuously research social media for emerging trends and best practices; make recommendations toimprove our employer brand social positionRun and actively manage the Culture Champs ambassador programManage external employer branding review profiles to keep them updated, accurate, and engagingMonitor and respond to external comments related to the employer brand,



summarise key themes and share feedback with department leadersWork closely with marketing to implement changes to the careers page, as neededSupport internal communications using robust content and a variety of methods (newsletters, graphic design, emails, video, Google Site, print, etc.) to increase engagement and support our cultureEnsure all internal communications reflect our “we care” mission and are timely, accurate, and compellingSupport Corporate Social Responsibility initiatives that are important for our Employer Brand and employee engagementAssist with the execution of Employer Branding eventsQualifications2–3+ years of experience in communications strategy developmentVideo editing and design skillsExcellent verbal and written communication skillsAbility to work well under pressure and meet deadlinesExperience writing content for all digital media platforms (LinkedIn, Twitter, Instagram, Glassdoor, Indeed, etc.)Knowledge of SEO and web design developmentProven social media and networking experience (internal and external)Hands‑on experience as a specialist in digital social mediaFamiliarity with social analytics toolsStrategic and creative mindsetMeticulous attention to detailCompensationBase salary range: $70,000 - $82,000The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full‑Time Permanent roles.5700 Yonge St, North York, ON M2M 4K2, Canada#J-18808-Ljbffr

📌 Social Media & Communications Specialist (Contract) - C$70,000 - C$82,000 A Year (Winnipeg)
🏢 QFG
📍 Winnipeg