Shape audience engagement strategies in a hybrid role as Senior Manager of CRM at the Responsible Gambling Council, based in Toronto. Focus on turning stakeholder data into actionable insights.

RGC is looking for innovative leadership in its CRM and audience operations. This full-time position reports directly to the CFO and is responsible for developing data governance strategies that enhance engagement and decision-making across the organization. Your insights will help guide programs that safeguard against gambling-related harm.

Key Responsibilities:
• Lead CRM system accuracy and governance initiatives
• Standardize segmentation and relationship management practices
• Enable targeted audience selection for campaigns




• Develop stakeholder lifecycle models for engagement
• Monitor and improve CRM adoption across departments

Requirements:
• 5-7 years in CRM or database management
• Relevant post-secondary education in Marketing or Business
• Expertise in data quality and governance processes
• Experience with Salesforce or similar CRM platforms
• Strong interpersonal and team-oriented abilities

Utilize your CRM management skills to further RGC's commitment to community engagement and impactful outcomes.
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📌 Senior Manager, CRM Strategy and Audience Engagement (Ontario)
🏢 Responsible Gambling Council (RGC)
📍 Ontario