Join Shack Shine as the Director of Marketing, a critical role focused on strategic leadership and full-funnel analysis within a hybrid work setup. Monitor franchise development efforts and apply your marketing expertise to maximize brand visibility and growth.

In this senior position, you will directly report to the Managing Director and will be responsible for crafting and executing comprehensive marketing strategies. Your ability to analyze funnel efficiencies and leverage AI-driven workflows will be vital to scaling operations successfully. Collaboration with the Franchise Advisory Committee will also enhance your efforts to optimize marketing spend and impact.

Key Responsibilities:
• Manage the complete customer journey for B2C marketing
• Develop creative frameworks to engage prospective franchise partners




• Ensure brand consistency across all marketing channels
• Administer multi-million dollar ad budget and report performance
• Implement advanced search optimization strategies

Requirements:
• 7+ years in diverse marketing environments
• Experience in strategic budget management and results accountability
• Robust hands-on understanding of website operations
• Familiarity with the latest in SEO, AEO, and GEO trends
• Proven track record in utilizing AI tools effectively

Utilize your full-funnel marketing acumen to lead Shack Shine into its next phase of growth and engagement.
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📌 Director of Marketing at Shack Shine (British Columbia)
🏢 Socket.dev
📍 British Columbia